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LIKHITH

"You never know" • 1y

OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger." Nobody understood this at first, but then he explained that by making the hole larger in our paste tubes, the tubes are emptied faster, and the consumer purchases another tube. After implementing this simple strategy, their sales increased significantly. What do you guys think about this strategy? Please let me know below. Also, consider a like and a follow

13 Replies

Replies (13)

Anonymous 1

Hey I am on Medial • 1y

Sad that they have to resolve to these techniques rather than competing on quality

2 Replies

Havish Gupta

Figuring Out • 1y

That was nice

1 Reply

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Firstly this strategy is only using in Indian market and some other low class countries because they are exploiting our customer by giving them big hole . Big hole strategy is not using in US market because people in US is educated and know that high amount of paste effect their health even colgate remove many types of harmful chemical for US customer but they are using same chemicals for Indian customer because we are uneducated and our health ministry is not taking any action against this.

1 Reply

Sajin
•

Foundation • 1y

1 Reply

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