🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Back

LIKHITH

ON NE SAIT JAMAIS • 1y

OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger." Nobody understood this at first, but then he explained that by making the hole larger in our paste tubes, the tubes are emptied faster, and the consumer purchases another tube. After implementing this simple strategy, their sales increased significantly. What do you guys think about this strategy? Please let me know below. Also, consider a like and a follow

13 replies11 likes

Replies (13)

Anonymous 1

Hey I am on Medial • 1y

Sad that they have to resolve to these techniques rather than competing on quality

2 replies

Havish Gupta

Figuring Out • 1y

That was nice

1 replies2 likes

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Firstly this strategy is only using in Indian market and some other low class countries because they are exploiting our customer by giving them big hole . Big hole strategy is not using in US market because people in US is educated and know that high amount of paste effect their health even colgate remove many types of harmful chemical for US customer but they are using same chemicals for Indian customer because we are uneducated and our health ministry is not taking any action against this.

1 replies2 likes

Sajin
•

Foundation • 1y

1 replies

Recommendations from Medial

Bharath Varma
•

Google • 1y

The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant

3 replies25 likes

Yogiyogace

Founder & Editor @ A... • 1y

Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

17 replies20 likes

Bharath Varma
•

Google • 1y

part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India

0 replies7 likes

Bharath Varma
•

Google • 1y

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

8 replies15 likes

LIKHITH

ON NE SAIT JAMAIS • 1y

Welcome to OUT OF THE BOX MARKETING ! Ep-6 (Golf digest) There is a magazine called Golf Digest that provides news and information on golf. Thus, they came up with a fantastic plan to boost their sales. At the "Dubai Desert Classic Golf Tourname

14 replies19 likes

Medina Jalal

EComm Marketing Stra... • 1m

What can be the sales and marketing strategy for Retail customer? and will it same strategy for Wholesale customer? If you are dealing with both of them. Will there be any difference in strategy which need to apply?

0 replies51 likes

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Strategy For Startup Growth —} ( 4 ) Market Penetration Strategy Market Penetration Strategy is the one of the most successful strategy for increasing market share . This strategy was used by many brands when their market share Stop increasing

0 replies15 likes

LIKHITH

ON NE SAIT JAMAIS • 11m

Welcome to INGENIOUS MARKETING! EP-12 (KFC) Don't think outside the bucket,think inside (open image) Like and a follow for more & Was this inside the box marketing,out of the box !?

9 replies11 likes

Addy holand

Hey I am on Medial • 4m

"This AI tool is changing YouTube forever – and no one is talking about it." Struggling to get views on YouTube? Spending hours on research, titles, and thumbnails? AI can do it for you. "Tube Magic"– The AI Tool for YouTube Creators Tube Magi

1 replies3 likes

LIKHITH
•

Medial • 5m

INGENIOUS MARKETING! EP=28 (IKEA) This is known as Double Entendre Ads (Ad msg + Brand name in a single text) Like and follow for more and how's the Ad?