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OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger.

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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Firstly this strategy is only using in Indian market and some other low class countries because they are exploiting our customer by giving them big hole . Big hole strategy is not using in US market because people in US is educated and know that high amount of paste effect their health even colgate remove many types of harmful chemical for US customer but they are using same chemicals for Indian customer because we are uneducated and our health ministry is not taking any action against this.

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