Back
Bharath Varma
•
Google • 1y
Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduced affordable options like toothpaste sachets, making dental care accessible to all income levels. They created a strong distribution network to ensure their products reached even the most remote villages. Colgate's marketing strategy was robust, using extensive TV ads and popular celebrities to build brand trust. Educational programs in schools taught children about oral hygiene, fixing Colgate’s place as the leading toothpaste brand in India. Colgate know that if they motivate the oldest person to use their product then it will become a tradition Follow for more 🫡!
Replies (8)
More like this
Recommendations from Medial
Yogiyogace
Founder & Editor @ A... • 1y
Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr
See More
Mohd Rihan
Student| Passionate ... • 1m
In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpa
See More
Download the medial app to read full posts, comements and news.