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Bharath Varma

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Google • 1y

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduced affordable options like toothpaste sachets, making dental care accessible to all income levels. They created a strong distribution network to ensure their products reached even the most remote villages. Colgate's marketing strategy was robust, using extensive TV ads and popular celebrities to build brand trust. Educational programs in schools taught children about oral hygiene, fixing Colgate’s place as the leading toothpaste brand in India. Colgate know that if they motivate the oldest person to use their product then it will become a tradition Follow for more 🫡!

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Bharath Varma

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The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant

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part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India

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Yogiyogace

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Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

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Mohd Rihan

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In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpa

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Seeking investors- Shishodia Ayurvedic Toothpaste is a proven, high-margin oral care brand addressing chronic issues like gum bleeding, toothache, bad breath, and sensitivity—especially for India’s 35+ demographic. Made from 100% natural herbs, it d

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LIKHITH

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OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger.

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What do you think? In India how many People without any hesitation spending money on their personal healthcare OR Do they think that Health care has to be cheap and accessible?

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