🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. đŸ”„
Login

Back

Bharath Varma

 ‱ 

Google ‱ 10m

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduced affordable options like toothpaste sachets, making dental care accessible to all income levels. They created a strong distribution network to ensure their products reached even the most remote villages. Colgate's marketing strategy was robust, using extensive TV ads and popular celebrities to build brand trust. Educational programs in schools taught children about oral hygiene, fixing Colgate’s place as the leading toothpaste brand in India. Colgate know that if they motivate the oldest person to use their product then it will become a tradition Follow for more đŸ«Ą!

8 replies15 likes
Replies (8)

More like this

Recommendations from Medial

Image Description

Bharath Varma

 ‱ 

Google ‱ 10m

The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant

See More
3 replies25 likes
2

Bharath Varma

 ‱ 

Google ‱ 10m

part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India

See More
0 replies7 likes
1
Image Description
Image Description

Yogiyogace

Founder & Editor @ A... ‱ 1y

Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr

See More
17 replies20 likes
Anonymous

Anonymous

Hey I am on Medial ‱ 2m

I have an idea like nri who are in other countries and their parents live in india.no.body is their to take care of them and when kids want that someone should take care of their parents but they couldn't find any one who could take care of their pa

See More
0 replies5 likes
Image Description
Image Description

LIKHITH

On ne sait Jamais ! ‱ 11m

OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger.

See More
13 replies11 likes
1
Image Description

Bhavesh Modak

Passionately Surfing... ‱ 1m

What do you think? In India how many People without any hesitation spending money on their personal healthcare OR Do they think that Health care has to be cheap and accessible?

3 replies
Image Description
Image Description

TREND talks

History always repea... ‱ 3m

Business Idea: Drink for Dental Care đŸŠ·đŸč Great news from Toronto! 🇹🇩 ⚡ Startup DoseBiome has created a natural tea drink that can replace the use of toothpaste. The drink, called Qii, doesn't just quench thirst—it helps improve oral health.

See More
6 replies13 likes
1
Image Description
Image Description

Jessy Rider

Idea hunter ‱ 11m

An app for reel addict toddlers to lessen their screen time so that they can instead watch their parents with dysfunctional marriage quarrel over who takes care of them.

8 replies14 likes
Image Description
Image Description

Rocktim Ranjan

CEO at @muhura ‱ 1m

if NOKIA wants to come-back,what should be their strategy ? what could they possibly do or change become the old king again ?

8 replies2 likes
Image Description
Image Description

Romin Pokiya

Hey I am on Medial ‱ 1m

A very common and brilliant strategy of most business owner I have seen is when their business reached a height exponentially, they just sell their majority stake to a big player in the market but staying at a position of top management. they get th

See More
3 replies1 like

Download the medial app to read full posts, comements and news.