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Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduced affordable options like toothpaste sachets, making dental care accessible to all income levels. They created a strong distribution network to ensure their products reached even the most remote villages. Colgate's marketing strategy was robust, using extensive TV ads and popular celebrities to build brand trust. Educational programs in schools taught children about oral hygiene, fixing Colgate’s place as the leading toothpaste brand in India. Colgate know that if they motivate the oldest person to use their product then it will become a tradition Follow for more 🫡!

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