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Medial • 3m
𝗜𝗻𝗱𝗶𝗮 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝟮 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝟭 If you’re building for India in 2025… There’s one thing you must understand. 𝐈𝐧𝐝𝐢𝐚 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝟏 𝐦𝐚𝐫𝐤𝐞𝐭. 𝐈𝐭’𝐬 𝟐 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐰𝐨𝐫𝐥𝐝𝐬 𝐥𝐢𝐯𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. 𝗪𝗼𝗿𝗹𝗱 𝟭 → 𝗥𝗶𝗰𝗵 𝗜𝗻𝗱𝗶𝗮 (𝗧𝗼𝗽 𝟭𝟬%) This India is spending like crazy. They want: Fast deliveries Premium brands International travel Luxury gadgets Great experiences They don’t care much about discounts. They care about time, comfort & status. 𝗪𝗼𝗿𝗹𝗱 𝟮 → 𝗥𝗲𝗮𝗹 𝗜𝗻𝗱𝗶𝗮 (𝗥𝗲𝘀𝘁 𝟵𝟬%) This India is surviving. They want: Best deals Value for money Easy loans Trustworthy brands Basic needs first They think 10 times before spending. EMIs & savings matter more than speed. 𝗡𝗼𝘄 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗕𝗜𝗚 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗺𝗮𝗸𝗲: They build products somewhere in between. Result? → Too expensive for Real India → Too average for Rich India And they burn cash trying to serve both. 𝗦𝗺𝗮𝗿𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼 𝘁𝗵𝗶𝘀: → Pick your India early. Rich India or Real India. Be clear. → Speak their language. Rich India loves experience. Real India loves trust. → Design different business models. Premium pricing for India 1. Affordable + scale for India 2. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁: "𝐈𝐧𝐝𝐢𝐚 𝐢𝐬𝐧’𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭. 𝐈𝐭’𝐬 𝐚 𝐦𝐚𝐩. 𝐀𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐚𝐫𝐞𝐚 𝐡𝐚𝐬 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐫𝐮𝐥𝐞𝐬." Your job as a founder is simple: → Pick your lane. → Know your customer deeply. → Build for their mindset, not just their wallet. If you get this right → India becomes heaven for founders. If you get this wrong → India becomes a cash-burning nightmare. Choose wisely. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights!
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