๐๐ป๐ฑ๐ถ๐ฎ ๐ถ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ฎ ๐ฐ๐ผ๐๐ป๐๐ฟ๐ถ๐ฒ๐ ๐ถ๐ป๐๐ถ๐ฑ๐ฒ ๐ญ If youโre building for India in 2025โฆ Thereโs one thing you must understand. ๐๐ง๐๐ข๐ ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐๐ซ ๐ ๐ฆ๐๐ซ๐ค๐๐ญ. ๐๐ญโ๐ฌ ๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฅ๐ฒ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ ๐ฐ๐จ๐ซ๐ฅ๐๐ฌ ๐ฅ๐ข๐ฏ๐ข๐ง๐ ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ. ๐ช๐ผ๐ฟ๐น๐ฑ ๐ญ โ ๐ฅ๐ถ๐ฐ๐ต ๐๐ป๐ฑ๐ถ๐ฎ (๐ง๐ผ๐ฝ ๐ญ๐ฌ%) This India is spending like crazy. They want: Fast deliveries Premium brands International travel Luxury gadgets Great experiences They donโt care much about discounts. They care about time, comfort & status. ๐ช๐ผ๐ฟ๐น๐ฑ ๐ฎ โ ๐ฅ๐ฒ๐ฎ๐น ๐๐ป๐ฑ๐ถ๐ฎ (๐ฅ๐ฒ๐๐ ๐ต๐ฌ%) This India is surviving. They want: Best deals Value for money Easy loans Trustworthy brands Basic needs first They think 10 times before spending. EMIs & savings matter more than speed. ๐ก๐ผ๐ ๐ต๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฒ ๐๐๐ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐บ๐ผ๐๐ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐บ๐ฎ๐ธ๐ฒ: They build products somewhere in between. Result? โ Too expensive for Real India โ Too average for Rich India And they burn cash trying to serve both. ๐ฆ๐บ๐ฎ๐ฟ๐ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ฑ๐ผ ๐๐ต๐ถ๐: โ Pick your India early. Rich India or Real India. Be clear. โ Speak their language. Rich India loves experience. Real India loves trust. โ Design different business models. Premium pricing for India 1. Affordable + scale for India 2. ๐๐ถ๐ป๐ฎ๐น ๐ง๐ต๐ผ๐๐ด๐ต๐: "๐๐ง๐๐ข๐ ๐ข๐ฌ๐งโ๐ญ ๐จ๐ง๐ ๐ฆ๐๐ซ๐ค๐๐ญ. ๐๐ญโ๐ฌ ๐ ๐ฆ๐๐ฉ. ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐๐ซ๐๐ ๐ก๐๐ฌ ๐ข๐ญ๐ฌ ๐จ๐ฐ๐ง ๐ซ๐ฎ๐ฅ๐๐ฌ." Your job as a founder is simple: โ Pick your lane. โ Know your customer deeply. โ Build for their mindset, not just their wallet. If you get this right โ India becomes heaven for founders. If you get this wrong โ India becomes a cash-burning nightmare. Choose wisely. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights!
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