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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 3d

๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ ๐—ถ๐˜€ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐Ÿฎ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ ๐Ÿญ If youโ€™re building for India in 2025โ€ฆ Thereโ€™s one thing you must understand. ๐ˆ๐ง๐๐ข๐š ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐Ÿ ๐ฆ๐š๐ซ๐ค๐ž๐ญ. ๐ˆ๐ญโ€™๐ฌ ๐Ÿ ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž๐ฅ๐ฒ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐ฐ๐จ๐ซ๐ฅ๐๐ฌ ๐ฅ๐ข๐ฏ๐ข๐ง๐  ๐ญ๐จ๐ ๐ž๐ญ๐ก๐ž๐ซ. ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐Ÿญ โ†’ ๐—ฅ๐—ถ๐—ฐ๐—ต ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ (๐—ง๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌ%) This India is spending like crazy. They want: Fast deliveries Premium brands International travel Luxury gadgets Great experiences They donโ€™t care much about discounts. They care about time, comfort & status. ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐Ÿฎ โ†’ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ (๐—ฅ๐—ฒ๐˜€๐˜ ๐Ÿต๐Ÿฌ%) This India is surviving. They want: Best deals Value for money Easy loans Trustworthy brands Basic needs first They think 10 times before spending. EMIs & savings matter more than speed. ๐—ก๐—ผ๐˜„ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—•๐—œ๐—š ๐—บ๐—ถ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ: They build products somewhere in between. Result? โ†’ Too expensive for Real India โ†’ Too average for Rich India And they burn cash trying to serve both. ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€: โ†’ Pick your India early. Rich India or Real India. Be clear. โ†’ Speak their language. Rich India loves experience. Real India loves trust. โ†’ Design different business models. Premium pricing for India 1. Affordable + scale for India 2. ๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜: "๐ˆ๐ง๐๐ข๐š ๐ข๐ฌ๐งโ€™๐ญ ๐จ๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ. ๐ˆ๐ญโ€™๐ฌ ๐š ๐ฆ๐š๐ฉ. ๐€๐ง๐ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐š๐ซ๐ž๐š ๐ก๐š๐ฌ ๐ข๐ญ๐ฌ ๐จ๐ฐ๐ง ๐ซ๐ฎ๐ฅ๐ž๐ฌ." Your job as a founder is simple: โ†’ Pick your lane. โ†’ Know your customer deeply. โ†’ Build for their mindset, not just their wallet. If you get this right โ†’ India becomes heaven for founders. If you get this wrong โ†’ India becomes a cash-burning nightmare. Choose wisely. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights!

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