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Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

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SHIV DIXIT

CHAIRMAN - BITE INDU... • 10m

Hey explain about strategy like they purposefully funding Indian doctors for suggesting colgate and also they always pretend in ads like doctors is giving advising to colgate customers. Small and big whole etc

1 replies1 like
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