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The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant transformation with the launch of its inaugural toothpaste, initially packaged in jars. This marked a pivotal moment that propelled the company towards becoming a front runner in dental care. By 1896, they pioneered toothpaste in tubes, revolutionizes application and hygiene. Additionally, Colgate dedicated efforts to advertising and educating the public about dental health, solidifying its reputation as a trusted brand in oral care. Next, let's see the strategies employed by Colgate in India. Source: YouTube Image:- bottle Colgate, first plastic container colgate Follow for more ๐ซก


Student| Passionate ...ย โขย 3m
In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpa
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Part 2 : Colgateโs Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc
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Founder & Editor @ A...ย โขย 1y
Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr
See MoreLearning to unlearn.ย โขย 4m
โColgate spent crores on Vedshaktiโฆ and still lost to Patanjali. Why? Because emotions beat science every single time.โ ๐ง People buy with emotion first, justify with logic later. But most Ayurveda brands flip it โ shouting ingredients & lab tests,
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part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India
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Next Stop The Topย โขย 1y
Today the dental industry is becoming huge. Therefore our plan is to take our business global. We have to create a big online platform for selling dental products. By signing agreements with all the dental companies on it, we can reach dental doctors
See MoreHey I am on Medialย โขย 2m
They told us โItโs just toothpaste.โ We said, โThen why does it share ingredients with toilet cleaner?โ๐ Meet MaxiTooth โ the paste that doesnโt belong under your sink. Real clean. Real care. โน99 pre-booking. No poison, no drama โ just brilliance.
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