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“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion

Day 22: The Power of Storytelling for Bangalore Entrepreneurs Content: In Bangalore's vibrant startup scene, captivating storytelling can be a game-changer. Here's why: * Connects with Investors: A compelling story breathes life into your busines

“Stories That Convert: How to Turn Emotion Into Action with Narrative Marketing” High story conversion is the result of using storytelling to drive not just engagement, but action. It’s where a brand narrative is crafted so well that it moves the au

Voiceover or Music? Choosing the Right Audio Strategy? In the world of multimedia storytelling, audio is just as important as visuals. Whether you're producing a corporate video, podcast intro, explainer animation, or a marketing ad, the audio compo

We're Hiring!! The Living Pixel Co. is an emotion-driven hard-tech startup blending deep tech with soulful Indian values, crafting products like Sentra, Ayuta, Auryn & Trinetra that fuse AI with empathy, privacy, and protection. We're now hiring a C

“Marketing to the Mind: How Neuromarketing Turns Attention Into Action” Neuromarketing is the fusion of neuroscience and marketing, used to understand how consumers’ brains respond to branding, messaging, and design. It bypasses what people say and

AI Isn’t Just Smart. It’s Becoming Emotional. And That Changes Everything. Last week, Elon Musk claimed AI may soon “one-shot the human limbic system”—the primal brain that governs emotions, desires, and instincts. At the same time, Microsoft’s Mus

From 3-hour movies to 90-second microdramas… our attention spans didn’t die—they evolved. Enter ReelSaga — a mobile-first entertainment startup that just raised $2.1M led by Picus Capital, with backing from Nazara, 8i Ventures, Bharat Founders Fund

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg