Learning to unlearn. • 1d
“Colgate spent crores on Vedshakti… and still lost to Patanjali. Why? Because emotions beat science every single time.” 🧠 People buy with emotion first, justify with logic later. But most Ayurveda brands flip it — shouting ingredients & lab tests, while leaders hack the brain with FOMO (“only 50 jars left”), tribe identity (“for wellness warriors”), and storytelling (turmeric as lifestyle). 📉 Case Study: In 2016, Colgate owned 55% of India’s toothpaste market. Patanjali stormed in with cultural identity + emotion. Colgate launched Vedshakti — great science, zero heart. Result? A flop. 🌿 If Alethy were in the room: emotional-first positioning, neuromarketing cues, storytelling as ritual, and A/B testing of brain triggers. ✅ Takeaway: Best product rarely wins. The brand that hacks the human brain does. 💬 Your turn: If you had to sell Chyawanprash to Gen Z, what’s the emotional hook?
Business enthusiasti... • 1m
“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:
See MoreBusiness enthusiasti... • 2m
“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
See MoreFinance Geek | Conte... • 1y
Day 22: The Power of Storytelling for Bangalore Entrepreneurs Content: In Bangalore's vibrant startup scene, captivating storytelling can be a game-changer. Here's why: * Connects with Investors: A compelling story breathes life into your busines
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“Stories That Convert: How to Turn Emotion Into Action with Narrative Marketing” High story conversion is the result of using storytelling to drive not just engagement, but action. It’s where a brand narrative is crafted so well that it moves the au
See MoreBuilding visual univ... • 1m
Building KathaVerse 🌿 Working on a sensory comic prototype with scroll-based storytelling, sound, and mood transitions. If you're into interaction design, emotional UX, or comics — I'd love to learn from you. Open to feedback, guidance, or a quick
See MoreBusiness enthusiasti... • 2m
“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro
See MoreFounder of The Livin... • 2m
We're Hiring!! The Living Pixel Co. is an emotion-driven hard-tech startup blending deep tech with soulful Indian values, crafting products like Sentra, Ayuta, Auryn & Trinetra that fuse AI with empathy, privacy, and protection. We're now hiring a C
See MoreDirector & CEO @ Exc... • 2m
Riya, founder, sought storytelling advice from consultant Vikram. He stressed connecting emotionally. He admitted the disconnect: consultants focus on ideal emotional pitches, but audiences vary – investors want ROI, customers transformation. He offe
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