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Proton • 4h
🧠 The science behind procrastination (it’s not laziness) Procrastination isn’t about poor time management. It’s about how the brain handles discomfort. When we delay a task, the brain isn’t choosing rest — it’s choosing emotional relief. Uncertain tasks, fear of failure, boredom, or mental overload activate the brain’s threat system (mainly the amygdala). In response, the brain looks for something familiar and rewarding. That’s why scrolling, snacking, or “just checking one thing” feels irresistible. Neuroscience shows that procrastination is a short-term mood regulation strategy. We avoid tasks not because they’re hard, but because they make us feel uncomfortable. Interestingly, willpower doesn’t fix this. The prefrontal cortex (responsible for planning and control) works best when stress is low. Under pressure, emotional circuits take over — and logic loses. That’s why breaking work into smaller, clearly defined steps works. It reduces uncertainty, lowers emotional resistance, and brings the brain back into a thinking mode.

We're gonna extinct ... • 1y
Treat people with kindness during their emotional burst!🤗 It sticks straight into their cortex escaping through hypothalamus with the help of Amygdala! Customer are always at the highest of the specific emotional state when they meet u! Be kind,
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Ever felt like your brain is working against you while you try to work? I’ve been studying how dopamine loops, context-switching, and even ambient noise kill deep focus. At Medial, we’re building around one goal — to protect and empower the human mi
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Your brain literally syncs with someone you love and that connection reduces pain. We often think of empathy as emotional. But neuroscience says — it’s electrical. A 2018 study published in PNAS found that when one partner experienced pain and the
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Everything about Mar... • 6m
“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
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According to the Zeigarnik Effect, your brain retains unfinished tasks longer than completed ones. This explains why incomplete tasks, unanswered messages, or unfulfilled objectives persist. Begin the task, even if only slightly. Your brain is kept
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The psychology of “free” plays a powerful role in marketing — it triggers an emotional response that bypasses logic. When customers see something labeled as “free,” their brain perceives it as zero risk and instant reward, releasing dopamine — the ha
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