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Proton • 20d
🧠 The science behind procrastination (it’s not laziness) Procrastination isn’t about poor time management. It’s about how the brain handles discomfort. When we delay a task, the brain isn’t choosing rest — it’s choosing emotional relief. Uncertain tasks, fear of failure, boredom, or mental overload activate the brain’s threat system (mainly the amygdala). In response, the brain looks for something familiar and rewarding. That’s why scrolling, snacking, or “just checking one thing” feels irresistible. Neuroscience shows that procrastination is a short-term mood regulation strategy. We avoid tasks not because they’re hard, but because they make us feel uncomfortable. Interestingly, willpower doesn’t fix this. The prefrontal cortex (responsible for planning and control) works best when stress is low. Under pressure, emotional circuits take over — and logic loses. That’s why breaking work into smaller, clearly defined steps works. It reduces uncertainty, lowers emotional resistance, and brings the brain back into a thinking mode.

We're gonna extinct ... • 1y
Treat people with kindness during their emotional burst!🤗 It sticks straight into their cortex escaping through hypothalamus with the help of Amygdala! Customer are always at the highest of the specific emotional state when they meet u! Be kind,
See MoreEverything about Mar... • 6m
“Marketing to the Mind: How Neuromarketing Turns Attention Into Action” Neuromarketing is the fusion of neuroscience and marketing, used to understand how consumers’ brains respond to branding, messaging, and design. It bypasses what people say and
See MoreWe're gonna extinct ... • 2m
Your brain literally syncs with someone you love and that connection reduces pain. We often think of empathy as emotional. But neuroscience says — it’s electrical. A 2018 study published in PNAS found that when one partner experienced pain and the
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Exploring peace of m... • 11m
According to the Zeigarnik Effect, your brain retains unfinished tasks longer than completed ones. This explains why incomplete tasks, unanswered messages, or unfulfilled objectives persist. Begin the task, even if only slightly. Your brain is kept
See MoreBuilding bold dreams... • 6m
Ever felt like your brain is working against you while you try to work? I’ve been studying how dopamine loops, context-switching, and even ambient noise kill deep focus. At Medial, we’re building around one goal — to protect and empower the human mi
See MoreWe're gonna extinct ... • 4m
AI Isn’t Just Smart. It’s Becoming Emotional. And That Changes Everything. Last week, Elon Musk claimed AI may soon “one-shot the human limbic system”—the primal brain that governs emotions, desires, and instincts. At the same time, Microsoft’s Mus
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