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Part 2 : Colgateā€™s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

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anant

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In 1999 or 2000 peposodent came to tackle colgate.they were not that successful but they also has good mkt share

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