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OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger.

Why any kind of business needs a Sales Consultant? Here are the reasons : • When Business doesn’t follow the Sales framework or Pipeline for their professional growth. •When Business doesn’t have a Sales operational Knowledge. •When

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

Sales...... It is the word on which business depends. But here's the thing - A lot of entrepreneurs get totally stuck when it comes to sales. It's scary, right? I mean, look at what happened to BYJU'S. Their misleading sales tactics? Totally

Strategy For Startup Growth —} ( 4 ) Market Penetration Strategy Market Penetration Strategy is the one of the most successful strategy for increasing market share . This strategy was used by many brands when their market share Stop increasing

I once asked a founder how often they do a sales audit. They looked at me like I asked them to solve a math equation in their head. Understand this: You can’t improve what you don’t measure. Here’s a simple process to get started: 1) Gather your

I am a 18 year old..any I want to learn sales and become a great salesman. What is the best way to do that!?? Best industry to learn sales from? Best sales book?

Part 2 : Colgate’s Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc

OUT OF THE BOX MARKETING! (Flybondi airlines) EP-4 Divorce rates in Argentina increased during lockdowns due to misunderstandings between couples. At the same time the airline sector struggled to survive due to the pandemic. So, the airline firm

The year was 2022 and Volkswagen was in desparate need of highly skilled mechanics but there was a problem - all the skilled mechanics were already working with competition and increasing the package to attract them won't doanything much. That's wh