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“The Dark skinned Child Labour” Failed Marketing Strategy #7 In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an u

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What is shock marketing? Shock marketing or shockvertising is a marketing tactic aimed to target large number of audience by making some awestrucking news to gain maximum traction within a limited period of time. Example-Poonam Pandey's death (No n

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