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Jaswanth Jegan

Stealth • 7m

“The Dark skinned Child Labour” Failed Marketing Strategy #7 In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an underage dark-skinned child held an umbrella over her to shield her from the sun. Critics argued that the ad reinforced harmful notions of colorism and classism, portraying a stark power dynamic between a fair-skinned celebrity and a darker-skinned child laborer. In response to the backlash, Kalyan Jewellers issued an apology and withdrew the advertisement. They expressed regret for any offense caused and clarified that their intention was not to promote child labor or reinforce racial stereotypes.

16 replies17 likes

Replies (16)

Akshay Prudhviraj

Stealth • 7m

I am going to hell for finding it funny😅

1 replies

Ashish Ranjan

Stealth • 7m

That was pretty much an intentional thing. Company often do this negative marketing strategy They got the attention they wanted. It was very much clear with what intent were they making this ad First get the attention then try to clean your image

1 replies1 like

Tejeswar

Stealth • 7m

Dumb idea that to in a diverse country like India

1 replies1 like

Inactive

Stealth • 7m

Ad fuk ke ganja Kiya 💆‍♂️

1 replies

Anonymous 1

Stealth • 7m

What they thought of doing at first place. ads like this just seems wrong at first sight. can't they see it themselves.?

2 replies3 likes

SamCtrlPlusAltMan
•

OpenAI • 7m

Why tf the child is looking malnourished, has an outwards tummy like that, no offence. They have paid attention to detail, in that sketch, so it wasn’t really unintentional, is what I feel. 😂

2 replies

LIKHITH

Stealth • 7m

😅

0 replies1 like

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