“The Dark skinned Child Labour”
Failed Marketing Strategy #7
In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an u
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Ashish Ranjan
Hey I am on Medial • 11m
That was pretty much an intentional thing. Company often do this negative marketing strategy
They got the attention they wanted. It was very much clear with what intent were they making this ad
First get the attention then try to clean your image
Ola made fun of Swiggy and Zomato. This ad post angered most viewers, and the comment section was filled with negative comments
Brands are often known to respect their competition. I have seen playful ads, but very less saw ads that belittle their c
Hack Used By Startup #4
Beating Competition With Humour!!!
The Challenge:
Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin
After a lot of thought, I’m excited to share this as the new @memoricsai logo! It’s a cleaner, more intentional take on the original, which was based on a Lucide icon.This will go live alongside the upcoming frontend and backend revamp
New Logo: Lef
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1 replies24 likes
Henry Paul
Performance and Digi... • 15d
"I just Googled our keywords and can't see the ad...... Is it still running?
Totally fair question.
But here’s the thing - not seeing your ad doesn’t mean it’s not working.
The campaign was in great shape:
✅ Conversions coming in daily
✅ CTR abov
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0 replies7 likes
Sunderam Dutta
Best your best. • 3m
Not even Deepseek ai is safe from the censorship of China, here I asked few questions about china to Deepseek ai and got some pretty funny answers. Please zoom and read as the image was taken from a computer.
3 replies4 likes
Sairaj Kadam
Entrepreneur • 3m
Is The Best Ad Ever Written?
When a little advertisement ran in 1900, Ernest Shackleton was stunned and rejoiced. Why? By all the accepted rules, it shouldn’t have worked. The promise is vague: “Men wanted for hazardous journey.”
So let's imagine r
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0 replies1 like
Kevin Jojo
Head Of Corporate Re... • 1y
Why was Uber Eats discontinued has anyone really thought of it? Is it because it was not on profit or is it because they wanted to discontinue it.
What if Uber eats was not discontinued? Will they be the kings of the food delivery industry!
5 replies5 likes
Chaman Kanth
Mechanical Engineer • 10m
It's a tactical strategy to make consumer stay on platform it gives audience sense that they are getting something back from company it's a good strategy if you know ad based revenue model you will probably know the value of attention ecomomy it's go
I think the primary reason for disagreement between Sharks and Medial founders was this -
The founders wanted to showcase how Medial can be MORE than what it is right now...
But Sharks wanted LESS. They wanted a focus, which is very hard at this st
