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“The Dark skinned Child Labour” Failed Marketing Strategy #7 In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an u

That was pretty much an intentional thing. Company often do this negative marketing strategy They got the attention they wanted. It was very much clear with what intent were they making this ad First get the attention then try to clean your image