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Henry Paul

Performance and Digi... • 2m

"I just Googled our keywords and can't see the ad...... Is it still running? Totally fair question. But here’s the thing - not seeing your ad doesn’t mean it’s not working. The campaign was in great shape: ✅ Conversions coming in daily ✅ CTR above benchmark ✅ ROAS on target So why couldn’t they see it? Because Google Ads isn’t designed to show your ad to everyone, every time. Here’s what was happening: ❌ Limited budget - Google’s prioritising high-intent users ❌ Geo-targeting - the client was outside the target area ❌ Smart bidding - impressions go to those most likely to convert ❌ Past behaviour - if you’ve seen the ad before and didn’t click, Google stops showing it ❌ Manual search - this can actually harm your ad performance over time Want to check if your ad is live? ✅ Use the Ad Preview & Diagnosis Tool - no impressions wasted. Your ad’s job isn’t to impress you in the search results. It’s to bring in the right traffic, at the right time, that actually converts.

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