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Henry Paul

Performance and Digi... • 10h

"I just Googled our keywords and can't see the ad...... Is it still running? Totally fair question. But here’s the thing - not seeing your ad doesn’t mean it’s not working. The campaign was in great shape: ✅ Conversions coming in daily ✅ CTR above benchmark ✅ ROAS on target So why couldn’t they see it? Because Google Ads isn’t designed to show your ad to everyone, every time. Here’s what was happening: ❌ Limited budget - Google’s prioritising high-intent users ❌ Geo-targeting - the client was outside the target area ❌ Smart bidding - impressions go to those most likely to convert ❌ Past behaviour - if you’ve seen the ad before and didn’t click, Google stops showing it ❌ Manual search - this can actually harm your ad performance over time Want to check if your ad is live? ✅ Use the Ad Preview & Diagnosis Tool - no impressions wasted. Your ad’s job isn’t to impress you in the search results. It’s to bring in the right traffic, at the right time, that actually converts.

0 replies7 likes

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Yash

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LinkedIn of India ❌ Medial of the World ✅

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💡 The Harsh Truth About Business 90% of startups fail within 3 years. Why? ❌ They chase funding, not customers ❌ They build products, not solutions ❌ They ignore cash flow If you want to succeed, focus on: ✅ Solving real problems ✅ Generating profit

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Ayush

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A decade ago, building a startup in India was a HUGE thing. Something like climbing Everest without proper gears. ❌ Funding was scarce. ❌ The ecosystem barely existed. ❌ Tech startups weren’t taken seriously. Fast forward to today: ✅ 100K+ startu

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Vikas Acharya

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Startups Are NOT Glamorous – Here’s What No One Tells You! ❌Myth 1: You need a unique idea to succeed. ✅ Truth: Execution matters more than the idea. Facebook wasn’t the first social network, and Google wasn’t the first search engine. They just exec

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Anugrah

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Reading Target of This Year ! The Books Which are Completed ! 1. Mastery. ✅ 2. Think and Grow Rich.✅ 3. 22 Immutable Laws of Marketing. ✅ 4. Richest Man in Babylon.✅ 5. Show Your Work.✅ 6. Steal Like an Artist.✅ 7. Keep Going. ✅ 8. Zero To One.✅

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Happiness is: Getting approached by your crush ❌ Receiving your income tax refund after filing ITR ✅ PS: File your ITR before the month end guys 🙃

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Maniraj N G

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🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

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Vikas Acharya

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Growth Can Kill – Here’s How to Scale Right! How to Scale the Right Way: ✅ Automate (Use AI, No-code tools). ✅ Build Processes (Don’t depend on one person). ✅ Scale in stages (Expand based on demand, not hype). Examples of Startups That Scaled Too

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