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Rajan Paswan

Honorary Mentions - ... ‱ 11m

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketing budgets was tough. The Approach: DSC needed a smart marketing plan that didn't cost much but made a big impact. So, they turned to online videos. The Strategy: They made a funny ad with their CEO, Michael Dubin, comparing their cheap razors to expensive ones. The ad used bold humor that got people talking. The Twist: The ad was meant to stir things up. DSC knew normal ads wouldn't reach their audience, so they aimed for controversy to get attention. The Outcome: The ad got millions of views, tons of parodies, and even made it to the news. This clever marketing plan boosted DSC's popularity and got them lots of new customers, making them a success.

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