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Rajan Paswan

Stealth • 6m

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketing budgets was tough. The Approach: DSC needed a smart marketing plan that didn't cost much but made a big impact. So, they turned to online videos. The Strategy: They made a funny ad with their CEO, Michael Dubin, comparing their cheap razors to expensive ones. The ad used bold humor that got people talking. The Twist: The ad was meant to stir things up. DSC knew normal ads wouldn't reach their audience, so they aimed for controversy to get attention. The Outcome: The ad got millions of views, tons of parodies, and even made it to the news. This clever marketing plan boosted DSC's popularity and got them lots of new customers, making them a success.

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So many got it at Rs. 1. What kind of a strategy is to basically give away for free and them claim big numbers? They should be concerned about retention.

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Does anyone got to know about rave party recently and police got them. Can anyone discuss about it.

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