Honorary Mentions - ... • 1y
Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketing budgets was tough. The Approach: DSC needed a smart marketing plan that didn't cost much but made a big impact. So, they turned to online videos. The Strategy: They made a funny ad with their CEO, Michael Dubin, comparing their cheap razors to expensive ones. The ad used bold humor that got people talking. The Twist: The ad was meant to stir things up. DSC knew normal ads wouldn't reach their audience, so they aimed for controversy to get attention. The Outcome: The ad got millions of views, tons of parodies, and even made it to the news. This clever marketing plan boosted DSC's popularity and got them lots of new customers, making them a success.
I'm a Student who is... • 1y
" Paperboat's genius marketing strategy " Paperboat beat it's competition in this way . The company knew that the market of packaged drinks was highly competitive. So they had to do something different to be successful in it. While other companies m
See MoreJ trynna get my pape... • 3m
hello. finally got to get back on #medial after almost an year. the app and their community has exponentially grown since the last i had used it, looking at the growth in the app makes me feel good about the fact that I was amongst the first users.
See MoreThe Way I See It • 6m
In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik
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