One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market.
Our CPL decreased by 40% , voila :)
Viral Marketing Strategy - 13
ā Opportunity In Disaster ā
So guys we all know that neet paper was leaked and that's not the new thing for Indian education system we already see thousands of paper leak since 1947 and this paper leaked affected di
āAdvertisement businesses will only work when the consumer doesnāt know it is an advertisementā - Tech companies have cracked this well.
Thought: The reason people didnāt like Facebook is not because of privacy, itās because consumers had too many t
David OgilvyāThe Rich Ad GeniusāSays This About Advertising, and He's Right
David Ogilvy, often hailed as the "Father of Advertising" and a man who built a fortune from mastering the art of persuasion, once said:
āAdvertising people who ignore resea