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From a YouTube Channel to a EdTech Giant – The PW Story In 2016, Alakh Pandey started teaching physics on YouTube with a simple goal—making quality education affordable for all. With no big investors, no fancy setup, and just his passion for teachi

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Viral Marketing Strategy - 13 “ Opportunity In Disaster ” So guys we all know that neet paper was leaked and that's not the new thing for Indian education system we already see thousands of paper leak since 1947 and this paper leaked affected di

I am a results-driven Performance Marketing Specialist with expertise in running and optimizing digital campaigns across Google, Meta, UAC and Different DSPs & Ad networks. I have successfully managed lead generation and ROI-driven campaigns in gamin

“Advertisement businesses will only work when the consumer doesn’t know it is an advertisement” - Tech companies have cracked this well. Thought: The reason people didn’t like Facebook is not because of privacy, it’s because consumers had too many t

You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this

PhysicsWallah IPO is a much-deserved win for Indian Edtech! As PhysicsWallah becomes the first pure-play digital-first edtech company to list with its 3480 CR IPO, the Indian Edtech story will finally unfold as it was meant to be. People will be i

The Best Social Media Post Scheduler Tools to Save Time in 2025 If you're looking to grow your brand online, using a social media scheduler is a game-changer in 2025. These tools help you plan, create, and publish content across platforms like Insta

David Ogilvy—The Rich Ad Genius—Says This About Advertising, and He's Right David Ogilvy, often hailed as the "Father of Advertising" and a man who built a fortune from mastering the art of persuasion, once said: “Advertising people who ignore resea

Behind every sales - #2 Don't Buy this jacket - Patagonia Patagonia - What's the first thing that comes to your mind when you hear this brand?. For me, it's outdoor apparel brand built on environmental activism and sustainable practices. Patagonia