One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market.
Our CPL decreased by 40% , voila :)
From a YouTube Channel to a EdTech Giant – The PW Story
In 2016, Alakh Pandey started teaching physics on YouTube with a simple goal—making quality education affordable for all.
With no big investors, no fancy setup, and just his passion for teachi
An all-in-one app or website for advertising, where users can input their requirements, and their ads will be automatically placed across multiple platforms such as Facebook, Google, tiktok, and more. It features a unified ad management dashboard and
Viral Marketing Strategy - 13
“ Opportunity In Disaster ”
So guys we all know that neet paper was leaked and that's not the new thing for Indian education system we already see thousands of paper leak since 1947 and this paper leaked affected di
I am a results-driven Performance Marketing Specialist with expertise in running and optimizing digital campaigns across Google, Meta, UAC and Different DSPs & Ad networks. I have successfully managed lead generation and ROI-driven campaigns in gamin
“Advertisement businesses will only work when the consumer doesn’t know it is an advertisement” - Tech companies have cracked this well.
Thought: The reason people didn’t like Facebook is not because of privacy, it’s because consumers had too many t
You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally.
If you want to write copy like those brands, Answer this
David Ogilvy—The Rich Ad Genius—Says This About Advertising, and He's Right
David Ogilvy, often hailed as the "Father of Advertising" and a man who built a fortune from mastering the art of persuasion, once said:
“Advertising people who ignore resea
Behind every sales - #2
Don't Buy this jacket - Patagonia
Patagonia - What's the first thing that comes to your mind when you hear this brand?. For me, it's outdoor apparel brand built on environmental activism and sustainable practices.
Patagonia
