Entrepreneurย โขย 9m
David OgilvyโThe Rich Ad GeniusโSays This About Advertising, and He's Right David Ogilvy, often hailed as the "Father of Advertising" and a man who built a fortune from mastering the art of persuasion, once said: โAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.โ Now, hereโs the thing: We all know how powerful research is in advertising, but how many of us truly do it? How many of us really dive into what motivates our audience before we craft that next ad? Letโs be honest. The pressure of deadlines, quick-turnaround campaigns, and the constant rush can often lead us to copy-paste advertising formulas that weโve used a hundred times before. But hereโs the catchโthatโs not enough anymore. Just knowing your audienceโs basic demographicsโage, income, locationโisnโt enough to get them to act. What you need is psychographicsโthe deeper understanding of what drives your audienceโs decisions. What do they care about? What do they struggle with? And more importantly, how can you speak their language? David Ogilvy was clear: โIf youโre trying to persuade people to do something, or buy something, you should use their language, the language they use every day, the language in which they think.โ This wasnโt just theoretical adviceโthis is how Ogilvy built his empire. He didnโt guess. He researched, listened, and understood. And if you think this is just about the past, think again. Take Joanna Wiebe, for example. She worked with a rehab center (not for broken bones, but for addiction), where getting direct feedback from customers was nearly impossible. So, she went onlineโstudied 500 Amazon reviews of bestselling addiction books, analyzing the language and struggles of real people. From that, she crafted a landing page that spoke their language. The result? 400% more CTA clicks 20% increase in lead generation submissions And she didnโt do anything magical. She just took the time to understand her audienceโs true needs and spoke directly to them. She didnโt rely on guesswork or outdated formulas. Hereโs the takeaway: You canโt just rely on basic demographics. To truly connect with your audience and drive results, you need to know their mindset. You need to speak their language. And you can do that by doing the one thing that every ad genius, including Ogilvy, has always emphasizedโresearch. So, the next time you create an ad, remember: Do your research. Speak their language. And the results will speak for themselves.
I'm just a normal gu...ย โขย 3m
The significant growth in Walmart International's advertising arm during the first quarter ended April 30, 2025, was largely fueled by Flipkart's strong performance. Walmart CFO John David Rainey noted in the earnings call, "... Our advertising bus
See MoreHey I am on Medialย โขย 1y
"English is a language and not a sign of intelligence" English shouldn't be a barrier to getting a good job especially in a country where only a small percentage speak the language fluently. Hence my idea is here as follows A web based application
See MoreI am a tech enthusia...ย โขย 11m
Hey brothers, I have an idea of making an AI device for people, This device can help people speak any foreign language, They just need to wear on head and this device have built-in buds . these buds can translate any foreign language to headset weare
See MoreHey I am on Medialย โขย 7m
An all-in-one app or website for advertising, where users can input their requirements, and their ads will be automatically placed across multiple platforms such as Facebook, Google, tiktok, and more. It features a unified ad management dashboard and
See MoreHey I am on Medialย โขย 1y
Hi everyone, It's been 1 month since I joined corporate as a fresher. My manager doesn't communicate with me, there's no communication between team members as some are working from home and some are in office. As most of the team members speak local
See More"Turning Ideas into ...ย โขย 11m
"I have an idea for an application that easy for conversation to other language person . The app would first capture the voice of the second person, translate it, and relay it in our language through earbuds. When we speak in our language, it would
See MoreHey I am on Medialย โขย 6m
In Singapore, the Chinese(70% of population) gave up their language and adopted English as the national language so as to not alienate the minority Indians. In Pakistan, they forced Urdu on everyone. Mocked the Bengalis for trying to speak in it. End
See MoreDownload the medial app to read full posts, comements and news.