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Anonymous

Stealth • 11m

Does meta and google lend their advertising algorithm on third party app , for ex if someone made a social app like medial , do they have to make their advertising system from scratch, because ad targetting is very important for brand @niket @medial

6 replies10 likes

Replies (6)

Niket Raj Dwivedi
•

Medial • 11m

Any social media app that grows big will build its own adsuite instead of running third party app. But this will only be true for platforms with > 100M active users. Adtech makes sense at scale. Currently Medial is a baby and has no ads on whatsover. And we don’t plan to put ads on the platform ever.

0 replies1 like

Anonymous 4

Stealth • 11m

Initially yes but once startups scale they maintains their own business verticals for ads. Look at sharechat

0 replies1 like

Anonymous 3

Stealth • 11m

Yes both of them do. Altho I don’t think I have seen ads on Medial yet.

0 replies

Anonymous 2
•

Zomato • 11m

Meta and Google both allow third party distributions.

0 replies1 like

Anonymous 1

Stealth • 11m

Not sure about Meta but Google does that.

0 replies1 like

Havish Gupta

Stealth • 11m

Yes, they do. You are asking that whether can we use meta and google to put ads on our apps and websites, right? They allow that. It is called google adsense.

1 replies1 like

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