One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market.
Our CPL decreased by 40% , voila :)
Anonymous 2
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Swiggy • 8m
PW is the only ed-tech that's doing well despite the roughness in the ed-tech sector. And mostly because of its leader.
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