One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market.
Our CPL decreased by 40% , voila :)
Anonymous 2
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Swiggy • 10m
PW is the only ed-tech that's doing well despite the roughness in the ed-tech sector. And mostly because of its leader.
0 replies1 like
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What is the main reason for the failure of Ed Tech Startups in India according to you?
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I noticed something interesting at the 'startup-showcase', several entrepreneurs were working on similar AI-driven ed tech platforms. This made me wonder—how do users feel about the rise of AI in education?
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