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One constant practise I made my marketing team at PW do is, all ad copies to be written in hinglish, all ad copies should have alakh sir picture and only target North market. Our CPL decreased by 40% , voila :)

Anonymous

Anonymous 2

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Swiggy • 1y

PW is the only ed-tech that's doing well despite the roughness in the ed-tech sector. And mostly because of its leader.

0 replies1 like

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🥹 That's called real dedication of startup founder Alakh Pandey visited garbage slum area and eat food with poor low class family also he celebrated because his customer cleared IIT. That's why Postive emotional branding helps PW to beat any comp

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