Prev- Founder & CEO ... • 1y
“Advertisement businesses will only work when the consumer doesn’t know it is an advertisement” - Tech companies have cracked this well. Thought: The reason people didn’t like Facebook is not because of privacy, it’s because consumers had too many to encounter, and Facebook said those are ads / instead of that imagine they added a commerce feature - they would have become larger than Amazon by now. When advertisers use Google / YT or any social network for advertisements, it’s massively expensive to get sales/leads to happen because the audiences are super diverse, and finding a target group in a diverse consumer base is extremely hard. The harder your target group is to find, the more your CPL and CAC are. Imagine, specific ad platforms for a specific category - you can easily find your customers at lesser CAC - that’s something all tech companies solved for. Another added benefit is, that most % of the customers have an “Intent to buy” Before ads business was all about passing information, now it is all about enabling people/companies to make more money without human intervention - Extremely bullish on this industry.
Building in 🥷🏻• Pr... • 1y
AR Glasses will be very valuable in India because a lot of consumer delivery drivers for companies like Zomato and Swiggy. Many of these riders are actually riding and using their phone which is extremely dangerous. Imagine having AR Glasses that sh
See MoreCA Aspirant|Content ... • 17d
Neuromarketing- The importance of 1 clear focus point in your advertisement Neuro marketing is about grabbing customer attention towards your product. A focus point in an advertisement ensures : 📌 Despite limited brand awareness, the advertisem
See MoreHonorary Mentions - ... • 10m
Question for Medial Community— "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an
See MoreDaily Learnings... • 6m
Yesterday I wrote about What is Product Management? Today, we will know about what are the different types of PM roles 1) Internal PM: These product managers are sometimes part of a team called internal tools or something similar. They and their te
See MoreFounder & CEO at Pla... • 1y
Revolutionizing the $647 Billion Advertisement Industry The advertisement industry, currently valued at an astounding $647 billion, is projected to grow to $978 billion by 2032. This sector, dominated by platforms such as Facebook Ads, Google Ads,
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