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Aarihant Aaryan

Prev- Founder & CEO ... • 1y

“Advertisement businesses will only work when the consumer doesn’t know it is an advertisement” - Tech companies have cracked this well. Thought: The reason people didn’t like Facebook is not because of privacy, it’s because consumers had too many to encounter, and Facebook said those are ads / instead of that imagine they added a commerce feature - they would have become larger than Amazon by now. When advertisers use Google / YT or any social network for advertisements, it’s massively expensive to get sales/leads to happen because the audiences are super diverse, and finding a target group in a diverse consumer base is extremely hard. The harder your target group is to find, the more your CPL and CAC are. Imagine, specific ad platforms for a specific category - you can easily find your customers at lesser CAC - that’s something all tech companies solved for. Another added benefit is, that most % of the customers have an “Intent to buy” Before ads business was all about passing information, now it is all about enabling people/companies to make more money without human intervention - Extremely bullish on this industry.

3 Replies

Replies (3)

Anonymous 2

Hey I am on Medial • 1y

Facebook ads are barelyDoing anything it’s worth it only bc of instagram

1 Reply

Anonymous 2

Hey I am on Medial • 1y

Don’t you think that with ads and retention, it’ll just be more and more difficult in the future? As an average consumer I see atleast 5 brands for one product/problem if not 50, and I only keep getting more and more aware as to how to tackle my will to not buy from the other 49 brands, other than creativity and repetition what are the other ways to go at it?

Anonymous 1

Hey I am on Medial • 1y

That’s why targeting is the most sought after skill in performance ads industry.

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