Back
Aarihant Aaryan
Prev- Founder & CEO ...ย โขย 1y
โAdvertisement businesses will only work when the consumer doesnโt know it is an advertisementโ - Tech companies have cracked this well. Thought: The reason people didnโt like Facebook is not because of privacy, itโs because consumers had too many to encounter, and Facebook said those are ads / instead of that imagine they added a commerce feature - they would have become larger than Amazon by now. When advertisers use Google / YT or any social network for advertisements, itโs massively expensive to get sales/leads to happen because the audiences are super diverse, and finding a target group in a diverse consumer base is extremely hard. The harder your target group is to find, the more your CPL and CAC are. Imagine, specific ad platforms for a specific category - you can easily find your customers at lesser CAC - thatโs something all tech companies solved for. Another added benefit is, that most % of the customers have an โIntent to buyโ Before ads business was all about passing information, now it is all about enabling people/companies to make more money without human intervention - Extremely bullish on this industry.
Replies (3)
More like this
Recommendations from Medial
Tuhin Subhra Biswas
Building in ๐ฅท๐ปโข Pr...ย โขย 1y
AR Glasses will be very valuable in India because a lot of consumer delivery drivers for companies like Zomato and Swiggy. Many of these riders are actually riding and using their phone which is extremely dangerous. Imagine having AR Glasses that sh
See More
Anirudh Gupta
CA Aspirant|Content ...ย โขย 4m
Neuromarketing- The importance of 1 clear focus point in your advertisement Neuro marketing is about grabbing customer attention towards your product. A focus point in an advertisement ensures : ๐ Despite limited brand awareness, the advertisem
See More
Rajan Paswan
Building for idea gu...ย โขย 1y
Question for Medial Communityโ "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an
See More
Sairaj Kadam
Student & Financial ...ย โขย 9m
Is The Best Ad Ever Written? When a little advertisement ran in 1900, Ernest Shackleton was stunned and rejoiced. Why? By all the accepted rules, it shouldnโt have worked. The promise is vague: โMen wanted for hazardous journey.โ So let's imagine r
See More
Atharva Deshmukh
Daily Learnings...ย โขย 10m
Yesterday I wrote about What is Product Management? Today, we will know about what are the different types of PM roles 1) Internal PM: These product managers are sometimes part of a team called internal tools or something similar. They and their te
See More
Rushikesh Farkade
Founder & CEO at Pla...ย โขย 1y
Revolutionizing the $647 Billion Advertisement Industry The advertisement industry, currently valued at an astounding $647 billion, is projected to grow to $978 billion by 2032. This sector, dominated by platforms such as Facebook Ads, Google Ads,
See More
Vishu Bheda
ย โขย
Medialย โขย 3m
๐๐ผ๐ ๐๐ฎ๐ธ๐ฒ: ๐๐ฉ๐๐ง๐๐ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ฏ๐๐ง๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐๐ ๐๐๐ฌ ๐ญ๐จ ๐๐ก๐๐ญ๐๐๐. Why? Because ChatGPT is a consumer product, not B2B software. Most of its ~1B users wonโt pay โ ever. And subscriptions alone wonโt scale ๐๐ฅ๐ฃ๐จ (averag
See More
Download the medial app to read full posts, comements and news.