Prev- Founder & CEO ...Ā ā¢Ā 1y
āAdvertisement businesses will only work when the consumer doesnāt know it is an advertisementā - Tech companies have cracked this well. Thought: The reason people didnāt like Facebook is not because of privacy, itās because consumers had too many to encounter, and Facebook said those are ads / instead of that imagine they added a commerce feature - they would have become larger than Amazon by now. When advertisers use Google / YT or any social network for advertisements, itās massively expensive to get sales/leads to happen because the audiences are super diverse, and finding a target group in a diverse consumer base is extremely hard. The harder your target group is to find, the more your CPL and CAC are. Imagine, specific ad platforms for a specific category - you can easily find your customers at lesser CAC - thatās something all tech companies solved for. Another added benefit is, that most % of the customers have an āIntent to buyā Before ads business was all about passing information, now it is all about enabling people/companies to make more money without human intervention - Extremely bullish on this industry.
Building in š„·š»ā¢ Pr...Ā ā¢Ā 1y
AR Glasses will be very valuable in India because a lot of consumer delivery drivers for companies like Zomato and Swiggy. Many of these riders are actually riding and using their phone which is extremely dangerous. Imagine having AR Glasses that sh
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Neuromarketing- The importance of 1 clear focus point in your advertisement Neuro marketing is about grabbing customer attention towards your product. A focus point in an advertisement ensures : š Despite limited brand awareness, the advertisem
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Question for Medial Communityā "Who are Your Customers and Consumers?" What's the Difference? While the terms "consumer" and "customer" are often used interchangeably, they have distinct meanings in the business world. - Customer: A customer is an
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Is The Best Ad Ever Written? When a little advertisement ran in 1900, Ernest Shackleton was stunned and rejoiced. Why? By all the accepted rules, it shouldnāt have worked. The promise is vague: āMen wanted for hazardous journey.ā So let's imagine r
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Yesterday I wrote about What is Product Management? Today, we will know about what are the different types of PM roles 1) Internal PM: These product managers are sometimes part of a team called internal tools or something similar. They and their te
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Revolutionizing the $647 Billion Advertisement Industry The advertisement industry, currently valued at an astounding $647 billion, is projected to grow to $978 billion by 2032. This sector, dominated by platforms such as Facebook Ads, Google Ads,
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MedialĀ ā¢Ā 1m
šš¼š šš®šøš²: šš©šš§šš š°š¢š„š„ ššÆšš§šš®šš„š„š² ššš ššš¬ ššØ šš”ššššš. Why? Because ChatGPT is a consumer product, not B2B software. Most of its ~1B users wonāt pay ā ever. And subscriptions alone wonāt scale šš„š£šØ (averag
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