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Rohith R

Stealth • 10d

You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this question to yourself. Can I visualize the copy? I will give you two examples, "A shoe that can used by anybody from urban to suburbs." Ok, What if a visual element added here, " A shoe wore from London Millionaires to Ohio Dads" ( This was originally done by a brand, I can't remember that brand or their exact copy) When coming to visualize things, which is lot more easier to grab?. Obliviously 2nd Option right. Ok let me tell you a second example, This was very famous ad from apple for their music player "1000 Songs in your pocket". We all can visualize that Pocket, so already in our subconscious mind we labelled the product has convenient . Customers could only see our ads for few seconds, so its essential to make the Customer's thinking process lot more easier.

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