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Rohith R

I help businesses to... • 5m

You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this question to yourself. Can I visualize the copy? I will give you two examples, "A shoe that can used by anybody from urban to suburbs." Ok, What if a visual element added here, " A shoe wore from London Millionaires to Ohio Dads" ( This was originally done by a brand, I can't remember that brand or their exact copy) When coming to visualize things, which is lot more easier to grab?. Obliviously 2nd Option right. Ok let me tell you a second example, This was very famous ad from apple for their music player "1000 Songs in your pocket". We all can visualize that Pocket, so already in our subconscious mind we labelled the product has convenient . Customers could only see our ads for few seconds, so its essential to make the Customer's thinking process lot more easier.

14 Replies

Replies (14)

Chamarti Sreekar

Passionate about Pos... • 5m

visualization is crucial for impactful copywriting

1 Reply

Anonymous 3

Hey I am on Medial • 5m

Tesla's "Zero to sixty in 2.3 seconds" is another perfect example. You instantly visualize being pushed back in your seat. Compare that to "Class-leading acceleration" - which one makes you feel something?

1 Reply

Anonymous 2

Hey I am on Medial • 5m

The example about London millionaires to Ohio dads is actually Nike's playbook. They've mastered this "spectrum positioning" where they connect two opposite ends of their market. Remember "From the stadium to the streets"? Same technique.

1 Reply

Anonymous 1

Hey I am on Medial • 5m

You're absolutely right about visualization, but there's more to it. "1000 songs in your pocket" worked because it: Was specific (1000, not "lots of") Created immediate mental imagery Solved a real pain point Most importantly - it made the complex simple. Nobody had to think about gigabytes or technical specs.

1 Reply

Anonymous 6

Hey I am on Medial • 5m

Gotta say something worth remembering and that's all the marketing/advertising you need to learn

Anonymous 5

Hey I am on Medial • 5m

Yaar we are imaginative by nature na and visualisation is what sells because that is what sticks

Bhargav

Hey I am on Medial • 5m

b ,,-"=== = ,2..

Anonymous 4

Hey I am on Medial • 5m

But so then what to do?

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