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“Sell Benefits, Not Features” Apple didn’t sell the iPod by saying, “We have 10GB of storage.” They said, “1,000 songs in your pocket.” Because let’s be honest—no one outside of IT geeks gets excited about gigabytes. Similarly, when Tesla promotes a

Recently I have watched the youtube channel Naman Shrivastava about preparation for civil services. Though it may not be much relevant to most people but it will teach about how to look at politics and development of country. And most importantly abo

In the market, there are many problem statements which can be solved but very few people think about college problems. So Guys , think about it for 2 minutes and write your thoughts in the comments section. If any innovation happens from your thought

Don't startup before you're doing ok mentally, have sorted out the problems in your life that require immediate attention and you have enough money in your pocket to sustain a living. Startup is a long game that requires 200% of your being and with

Analyzing the Pros and Cons of Alerta: A Compact Emergency Assistance Device for Women's Safety. While it offers immediate help with live tracking and multiple functionalities, concerns about privacy, dependence on technology, and potential technical

I always wanted to ask about this but how does it feel in us to have 1000$ and even though converting it in Indian rupees would be way lot but for US people how much do it might even feel like if we have to compare it how can we compare it in the sen

"💻 Nobody cared how impressive my website was. All they wanted to know was if it solved their problem and met a real need. 🚫 No one was interested in my idea itself—that’s when I realized: business isn’t about me; it’s all about them. – 🤔 First-

Consumer Behavior before and after buying Hitachi Air Conditioners Consumer behavior = the silent game-changer. Case study: Hitachi Air Conditioners Before Buying: -Consumers obsessed over specs (BTU, energy efficiency). -Price sensitivity was hig

What do you think about music industry? I have observed a lot of problems in it but the thing is alot of investment is required in this industry. 🤔 The music industry, I feel is bit messy and has very complicated and complex system which can be sol

You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this