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Aryan Pandey
Founder: Nodes Tech • 5m
“Sell Benefits, Not Features” Apple didn’t sell the iPod by saying, “We have 10GB of storage.” They said, “1,000 songs in your pocket.” Because let’s be honest—no one outside of IT geeks gets excited about gigabytes. Similarly, when Tesla promotes a car, they don’t say, “It has a 100 kWh battery,” they say, “Drive 370 miles on a single charge.” Even Tinder doesn’t say, “We use an advanced matching algorithm.” They just promise you “a shot at love (or at least a date this weekend).” Yet, so many brands still market features no one understands. No one buys a mattress because it has “adaptive foam technology.” They buy it because it “feels like sleeping on a cloud.” No one cares that their coffee has “100% Arabica beans.” They care that it “keeps you awake during your 8 AM meeting.” If your product isn’t selling, maybe it’s not the product—it’s the way you’re explaining it. Stop selling “what it does” and start selling why it matters.
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