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Aryan Pandey

Founder: Nodes TechĀ ā€¢Ā 9h

ā€œSell Benefits, Not Featuresā€ Apple didnā€™t sell the iPod by saying, ā€œWe have 10GB of storage.ā€ They said, ā€œ1,000 songs in your pocket.ā€ Because letā€™s be honestā€”no one outside of IT geeks gets excited about gigabytes. Similarly, when Tesla promotes a car, they donā€™t say, ā€œIt has a 100 kWh battery,ā€ they say, ā€œDrive 370 miles on a single charge.ā€ Even Tinder doesnā€™t say, ā€œWe use an advanced matching algorithm.ā€ They just promise you ā€œa shot at love (or at least a date this weekend).ā€ Yet, so many brands still market features no one understands. No one buys a mattress because it has ā€œadaptive foam technology.ā€ They buy it because it ā€œfeels like sleeping on a cloud.ā€ No one cares that their coffee has ā€œ100% Arabica beans.ā€ They care that it ā€œkeeps you awake during your 8 AM meeting.ā€ If your product isnā€™t selling, maybe itā€™s not the productā€”itā€™s the way youā€™re explaining it. Stop selling ā€œwhat it doesā€ and start selling why it matters.

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