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The unknown entrepreneur

Stealth • 7m

" Paperboat's genius marketing strategy " Paperboat beat it's competition in this way . The company knew that the market of packaged drinks was highly competitive. So they had to do something different to be successful in it. While other companies made products like apple juice, orange juice and mango juice, Paperboat made drinks like aamras, jaljeera etc. which Indians liked the most. So they did not even spend too much on marketing. They realised that other companies packaged their drinks in plastic bottles, cans, tetrapacks etc. because of this, they launched pear shaped pouches which got attention by people, automatically on them . Because of these strategies, they succeeded in faster time .

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