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The unknown entrepreneur

Stealth • 7m

" Paperboat's genius marketing strategy " Paperboat beat it's competition in this way . The company knew that the market of packaged drinks was highly competitive. So they had to do something different to be successful in it. While other companies m

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Sajin

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Foundation • 7m

Idk if you guys know this, but Hector Beverages launched PaperBoats advertisement with Malgudi days music, which was the key attention, because people who watched Malgudi days, used to eat mangoes directly, syncing their audio senses to the music, the visual senses with aam, and their taste senses to the taste of aam. A perfect combination for a nostalgic winning product

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