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vishakha Jangir
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Set2Score • 22h
𝗦𝗲𝗰𝗼𝗻𝗱 𝗴𝗿𝗮𝗻𝗱𝗺𝗮 𝘄𝗵𝗼 𝘁𝘂𝗿𝗻𝗲𝗱 𝗵𝗲𝗿 𝗹𝗼𝘃𝗲 𝗳𝗼𝗿 𝗳𝗼𝗼𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Harbhajan Kaur, from Chandigarh, India, started her entrepreneurial journey at the age of 90. Established the brand "Harbhajan's - Bachpan Yaad Aajaye," which translates to "You'll remember your childhood." Specializes in homemade traditional Indian sweets, particularly besan barfi. Offers traditional sweets made with pure desi ghee and without preservatives. Maintains authenticity and high-quality standards. Developed a distinct brand identity with assistance from her granddaughter. Utilizes simple, attractive packaging aligned with the nostalgic theme. Initially sold products at local markets in Chandigarh. Transitioned to an on-order model to ensure freshness and quality. Flagship product: Besan barfi. Expanded offerings to include seasonal products like pickles, chutneys, and sharbats. Produced over 500 kg of barfi over four years. Prepares 5 to 10 kg of barfi every few days to meet growing demand. Successfully fulfilled large orders, including 200 kg of barfi for her granddaughter’s wedding. Demonstrates that age is not a barrier to entrepreneurship. Combines passion with traditional recipes to create a successful brand. Received media attention and positive customer reception for authenticity and taste. Harbhajan Kaur's journey exemplifies that it's never too late to pursue one's passions and achieve entrepreneurial success. --- Follow vishakha Jangir for more such business insights.
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