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Adithya Pappala

Launching India's Fi... • 2m

Meet Anita Dongre, one of India's leading fashion moguls, Raised in a creative household, her interest in design was sparked by her mother, who stitched clothes for the family. In 1995, with a small loan from her father and the support of her sister, Anita launched her entrepreneurial journey, starting with a Western wear brand for women. Despite facing early rejections, she persevered and launched her first label, AND, marking the start of her rise in the fashion world. Today, Anita Dongre is synonymous with elegance and innovation, with her brand, the House of Anita Dongre, encompassing multiple labels like Global Desi, Anita Dongre Bridal Couture, and Grassroot. By 2023, her brand had over 270 stores across India and revenues exceeding ₹1,000 crore. Named India's richest female fashion designer by Forbes, with an estimated net worth of $10 million, Anita's impact on the fashion industry continues to grow, further exemplified by her recent collaboration on a Diwali Barbie edition :)

6 replies17 likes

Replies (6)

Anonymous 6

Hey I am on Medial • 2m

Why dont fashion designers start their own labels and mass produce? I always wonder why there are only graphic designers running clothing brands online and such legendary folks with such rich taste limit themselves to a brick and mortar store

0 replies1 like

Anonymous 5

Hey I am on Medial • 2m

No clue about fashion but happy for her

0 replies1 like

Anonymous 4

Hey I am on Medial • 2m

Damn imagine being so huge in your fielf but everyone only knowing that manish malhotra person. Women do have it tough

0 replies1 like

Anonymous 3

Hey I am on Medial • 2m

270 stores is impressive but risky in today's digital age. Zara and H&M are closing physical stores while she's expanding. Hope this massive retail presence doesn't become a liability with rising e-commerce trends. Though her recent Myntra sales numbers are promising.

0 replies1 like

Anonymous 2

Hey I am on Medial • 2m

Unpopular opinion: While Grassroot claims to support artisans, their prices are so high that they've basically turned traditional crafts into luxury items. How does this help preserve these art forms if only the ultra-rich can afford them? 🤔

0 replies1 like

Anonymous 1

Hey I am on Medial • 2m

₹1,000 crore revenue with just a small loan from her father? That's a 'small loan' success story I can actually believe in. Unlike certain other "self-made" billionaires. Most impressive part is how she built it through actual retail presence, not just hyped-up D2C marketing.

0 replies1 like

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