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Priyansh Khandelwal
Founder - Carleyton ... • 5m
In marketing, success lies not merely in what you say, but how you convey it. India's diverse market showcases this perfectly through brands that master the art of storytelling. Take Paper Boat - they didn't simply launch traditional Indian drinks. Instead, they crafted a narrative around nostalgia, connecting their aam panna and jaljeera to cherished childhood memories and grandmother's recipes. Their packaging tells stories, their ads evoke emotions, transforming everyday beverages into vessels of remembered joy. Tata Tea's "Jaago Re" campaign exemplifies this too. Rather than just promoting tea, they linked their product to social consciousness. Every cup became a call to "wake up" to social issues. While competitors focused on taste and refresh, Tata Tea's message style turned morning tea into a moment of civic awakening. The lesson? Effective brand communication transcends product features to create meaningful connections through how the story is told.
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