In marketing, success lies not merely in what you say, but how you convey it. India's diverse market showcases this perfectly through brands that master the art of storytelling.
Take Paper Boat - they didn't simply launch traditional Indian drinks.
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Anonymous 1
Hey I am on Medialย โขย 4m
The nostalgia of paper boat was real but then I tasted their product and....well the ads were good. That's all
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"Not Just a Drink, But a Memory in a Pouch"
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When others sold taste, Paper Boat sold emotionโdelivering beloved desi flavors in a sleek, compact design that stood out and struck hearts.
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Tried using AI to design my ad creativesโฆ The layouts were off. Copy was bland. No real hook, no punch.
It looked okay โ but nothing Iโd actually run. Found this pack this weekend when I had a quick turnaround to create 30+ ads for a brand on weekend
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Rishi Chavan
Ignoramusย โขย 2d
Kids today arguing Zomato vs Swiggy like itโs the ultimate rivalry.
Legends remember the real duopoly โ OLX vs Quikr.
Their ads were so sick back in the days!
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Startup Savvy
Entrepreneur is What...ย โขย 1y
Nokia's first product was Toilet Paper
LG's first product was Facial Cream
Wipro first product was Vegetable Oil
IKEA's first product was a Pen
Samsung started its business by a Grocery Store
So it's not that your first product is your last produc
The first machine manufacturing machine for paper was set up in India in 1812, and the second was established in 1870 at Ballygunj, which led to the development of the core paper industry. West Bengal was a leader in the industry until the mid-1980s,
Chinese product has saturated. Build in Bharat guys! Also I think boat went for the masses. There should be a brand priced between 7000-12000 (semi premium). It will do really well. The gap is clear.
The best marketing is often a product that solves a real problem exceptionally well.
Focus on value creation.
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AprameyaAIย โขย 11m
Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info!
- Started small: With a capital of โน30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016.
- Ident
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Fact from youtube
Listen to interestin...ย โขย 1y
The first text message was sent in 1992 and simply read "Merry Christmas. #merrychristmas
#firsttextmessage
#1992
#techhistory
#nostalgia
#vintagetech
#mobilephone
#retrovibes
#throwbackthursday
#tbt
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Arcane
Hey, I'm on Medialย โขย 10m
There were two major announcements in the budget:
1. Removal of the indexation benefit for real estate.
2. Customs duty on gold was reduced from 15% to 6%.
Real estate and gold are the most popular investments for the vast majority of Indians.
T
