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"Not Just a Drink, But a Memory in a Pouch" --- When others sold taste, Paper Boat sold emotion—delivering beloved desi flavors in a sleek, compact design that stood out and struck hearts. "This is part 5️⃣ – Disruptive Brands 🚀 Changing The Gam

Tried using AI to design my ad creatives… The layouts were off. Copy was bland. No real hook, no punch. It looked okay — but nothing I’d actually run. Found this pack this weekend when I had a quick turnaround to create 30+ ads for a brand on weekend

Nokia's first product was Toilet Paper LG's first product was Facial Cream Wipro first product was Vegetable Oil IKEA's first product was a Pen Samsung started its business by a Grocery Store So it's not that your first product is your last produc

Kya chal raha hai? Fog chal raha hai! Well, this is called cultural marketing, and even Sleepwell tried this. In their ads, they said, don't just ask, 'Aap kaise ho?' Instead ask, 'Did you Sleepwell?' Tbh, it was a great idea, and the question "Di

Kids today arguing Zomato vs Swiggy like it’s the ultimate rivalry. Legends remember the real duopoly — OLX vs Quikr. Their ads were so sick back in the days!

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Ident

Six months were spent building a product that no one really needed. It was exciting at first — the vision felt strong. But the common mistake was made: the idea was never validated. No real feedback. No user conversations. Just assumptions. Over t

Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an

The best marketing is often a product that solves a real problem exceptionally well. Focus on value creation.