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Havish Gupta

Figuring Out ‱ 6m

Kya chal raha hai? Fog chal raha hai! Well, this is called cultural marketing, and even Sleepwell tried this. In their ads, they said, don't just ask, 'Aap kaise ho?' Instead ask, 'Did you Sleepwell?' Tbh, it was a great idea, and the question "Did you Sleepwell?" made real sense. But then why did it fail?

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