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Havish Gupta
Figuring Out • 1y
While some MBAs just appear to be running a successful Tea Startup, this guy made a real one! This is how Nitin Saluja and Raghav Verma built a brand ₹2000cr brand by selling Tea with their brand called Chaayos! So Nitin who was working in USA, once craved for a tea after having breakfast. But all what he could find was a cup of coffee.. So Nitin thought of opening a store where people can find good customised Tea outside their homes. With this thought, he moved to India and started the first storw in Gurgaon in 2012. Their stores offered premium feel, Consumer could customise their tea in 80000 ways and also had multiple fresh food options. Ghar Jaise taste and Customisation was their USP! In 2015, they also launched an innovative tea kettle designed to deliver tea at homes followed by Robotic tea maker! This concept proved to be working and thus today they have 200+ stores, have raised $85M and made a 237 crore sales (with 95cr loss). Will they become profitable?
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