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Siddharth K Nair
Thatmoonemojiguy 🌝 • 1m
From Bitter Start to Salty Success: How Tata Salt Became India's No.1 In the 1980s, Tata Salt’s launch wasn’t smooth. Indians were used to buying loose salt at local shops, and many found the idea of packaged salt unnecessary and expensive. Initial sales were dismal. But Tata didn’t give up. They educated people on the benefits of iodized salt, linking it to better health and preventing iodine deficiency. Backed by scientific facts and smart campaigns like “Desh ka Namak”, trust grew. Their clean, white, consistently good salt stood out in a market filled with impurities. Tata leveraged its brand reputation, introduced better packaging, and made the salt affordable for all. Slowly, households switched to Tata Salt not just for taste, but for trust. Today, it’s not just salt; it’s a symbol of purity, health, and national pride, reigning as India’s most sold salt brand. 🌝👑
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