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Anirudh Gupta

CA Aspirant|Content ... • 1y

What is shock marketing? Shock marketing or shockvertising is a marketing tactic aimed to target large number of audience by making some awestrucking news to gain maximum traction within a limited period of time. Example-Poonam Pandey's death (No need of explanation..you all know what happened🥴) Example 2- Telugu actor chiranjeevi before introducing his brother pawan kalyan released a picture of his brother with a question stating "Who is this guy?" Then it became a trendy hot topic wherever you see there was the same photo all over the billboards. Subsequently it has been revealed which gave pawan kalyan the right boost for his debut movie! The difference between the two is one is unethical and other one is an ethical example about how to use such a marketing tactic! Do follow for more!!

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Another example of a marketing marvel by boldcare! "Kyu hila dala na" plays in BG (rajnikant's voice) Now that i have read it i can probably understand how double meaning this is! Sorry but ye marketing amazing hai.

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