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PRATHAM

Experimenting On lea... • 1y

" Hello Baccchooo!", Allakh Pandey-PW 💀 Edtech being a huge market in India because of competitive exams like JEE/NEET and now it's dominated by PW profitably the reason is MARKETING MARKETING AND MARKETING!!! PW got initial boost from the organic trust of the Allakh Pandey - renowned teacher back then. Now, let's do deep dive in PW's Marketing Tactic! I observed few YouTube channels ( who makes videos based on competitive exams ) and I saw them a** licking of PW. Like if you see the video you'd know how manipulated it is. It literally seems like it's paid coz who tf will give majority credit to coaching instead of hardwork and self study. Another marketing tactic is YouTube Shorts/Reels/Memes. Do you think a fcking 15-18 year old fan is making edits of PW in reels and all. Most probably it's not it's all their workers who makes these videos. Because it's all organic marketing which builds trust towards coaching which is the most important thing in this sector.

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