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Sunny Mattoo

We are conscious and... • 9m

This is my first Medial. However very important topic to discuss about the shutting down of Koo app. Spill the beans Insight :- Koo has been significantly grown app in India and well supported by Indian audience especially top Celebrities, Politi

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Hawk

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Medial • 9m

Koo failed for number of reasons Lack of funding to compete with a global giant like X is one of the primary reasons. Earnings on an Indian platform promoting Indian companies isn’t high, companies don’t spend on ads in India if it is related to the internet promotions. Sectors like FMCG will be promoting their products/companies for a larger audience which is likely on TV. Influencers active on social media here in India are getting 1/10th of what the US/EU influencers are making. Even if you compare the payouts of users active on X they too vary from region to region. Koo also failed in the marketing side, apart of some random controversies by some govt officials during the so called shouts of banning X there was almost no marketing from them.

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Anonymous

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If government of india decides to ban X then the Indian X will be this app as koo app got bankrupt right?

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Koo shut down trying to replace Twitter (X). Twitter thrives on drama and toxicity, and Koo thought they could do build a platform free of this toxicity. Newsflash: no drama, no audience.

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Anonymous

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Will there be the rise of another social media platform like instagram or twitter? Just saw the news of KOO being shut down, which was india's equivalent to X/twitter. (At some point) Can we see another social media rise upto the levels of instagram

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Why some social media works and some don't ? Facebook - worked. Twitter - worked. Reddit - worked. Medial - working. Pretty successful till date. And etc. ------------- Blue learn - Failed. Koo - Failed. ( Add yours) So the Q is why ?

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