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Sunny Mattoo

Stealth • 6m

This is my first Medial. However very important topic to discuss about the shutting down of Koo app. Spill the beans Insight :- Koo has been significantly grown app in India and well supported by Indian audience especially top Celebrities, Politi

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Hawk

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Medial • 6m

Koo failed for number of reasons Lack of funding to compete with a global giant like X is one of the primary reasons. Earnings on an Indian platform promoting Indian companies isn’t high, companies don’t spend on ads in India if it is related to the internet promotions. Sectors like FMCG will be promoting their products/companies for a larger audience which is likely on TV. Influencers active on social media here in India are getting 1/10th of what the US/EU influencers are making. Even if you compare the payouts of users active on X they too vary from region to region. Koo also failed in the marketing side, apart of some random controversies by some govt officials during the so called shouts of banning X there was almost no marketing from them.

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Hawk

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Medial • 6m

Koo - X/Twitters Alternative to shutdown after failed talks of acquisition with Dailyhunt Bye Bye Koo 👋

11 replies13 likes

Yash Pratap

Stealth • 3m

[This post has been deleted by the creator]

0 replies3 likes
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AjayEdupuganti

Stealth • 6m

Koo shut down trying to replace Twitter (X). Twitter thrives on drama and toxicity, and Koo thought they could do build a platform free of this toxicity. Newsflash: no drama, no audience.

1 replies4 likes
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Jaswanth Jegan

Stealth • 6m

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

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Sunny Mattoo

Stealth • 6m

This is my first Medial. However very important topic to discuss about the shutting down of Koo app. Spill the beans Insight :- Koo has been significantly grown app in India and well supported by Indian audience especially top Celebrities, Politi

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3 replies15 likes
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Sajin

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Foundation • 6m

I worked with Mayank back during the Goodbox days, a very soft spoken person. Despite of what markets play, an entrepreneur keeps building one thing or other until they receive a key success. But what killed the Koo bird? 1. Differentiation: - N

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4 replies11 likes
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Anonymous
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Anonymous

Stealth • 6m

Will there be the rise of another social media platform like instagram or twitter? Just saw the news of KOO being shut down, which was india's equivalent to X/twitter. (At some point) Can we see another social media rise upto the levels of instagram

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33 replies25 likes
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Anonymous
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Anonymous

Stealth • 3m

Why some social media works and some don't ? Facebook - worked. Twitter - worked. Reddit - worked. Medial - working. Pretty successful till date. And etc. ------------- Blue learn - Failed. Koo - Failed. ( Add yours) So the Q is why ?

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Stratifyiq

Stealth • 5m

"Unveiling the strategies of top companies, richest minds, and influencers. Your go-to hub for deep-dive case studies"

0 replies6 likes
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Wild Kira

Stealth • 3m

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One inte

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2 replies5 likes

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