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Sunny Mattoo

We are conscious and... • 9m

This is my first Medial. However very important topic to discuss about the shutting down of Koo app. Spill the beans Insight :- Koo has been significantly grown app in India and well supported by Indian audience especially top Celebrities, Political leaders and other Influencers inspite it is the same period when twitter has been taken over by the worlds powerful billionaire Elon Musk and has been transitioned from Twitter to X in a very well mannered way the growth of X has been proven thus the question is why Koo failed in India to worldwide whether is it funding, lack of founder's understanding about the growth of the product, poor engaging user interface or lack of Indias understanding about the product. It's very important that India has to get one of the strongest social media app why because of Influence by social media is acting like controlling and believeable tool to the audiences across worldwide.

3 replies15 likes

Replies (3)

Hawk
•

Medial • 9m

Koo failed for number of reasons Lack of funding to compete with a global giant like X is one of the primary reasons. Earnings on an Indian platform promoting Indian companies isn’t high, companies don’t spend on ads in India if it is related to the internet promotions. Sectors like FMCG will be promoting their products/companies for a larger audience which is likely on TV. Influencers active on social media here in India are getting 1/10th of what the US/EU influencers are making. Even if you compare the payouts of users active on X they too vary from region to region. Koo also failed in the marketing side, apart of some random controversies by some govt officials during the so called shouts of banning X there was almost no marketing from them.

1 replies3 likes

Mayank Kumar

Strategy & Product @... • 9m

I agree, well said

0 replies

Recommendations from Medial

AjayEdupuganti

Hey I am on Medial • 9m

Koo shut down trying to replace Twitter (X). Twitter thrives on drama and toxicity, and Koo thought they could do build a platform free of this toxicity. Newsflash: no drama, no audience.

1 replies4 likes

Anonymous

Hey I am on Medial • 29d

If government of india decides to ban X then the Indian X will be this app as koo app got bankrupt right?

5 replies13 likes

Anonymous

Hey I am on Medial • 9m

Will there be the rise of another social media platform like instagram or twitter? Just saw the news of KOO being shut down, which was india's equivalent to X/twitter. (At some point) Can we see another social media rise upto the levels of instagram

35 replies25 likes

Somnath Gorain

Indian • 22d

hahaha I think medial wants to compete with X (Twitter) best of lock . I am very happy to use his app in early time

1 replies15 likes

Jessi Hemanth

Founder @ Streamstor... • 2m

I feel Medial is like the Twitter (X) of India. Engaging and becoming addictive. #medial #twitter #x #opinion

4 replies16 likes

Hawk
•

Medial • 9m

Koo - X/Twitters Alternative to shutdown after failed talks of acquisition with Dailyhunt Bye Bye Koo 👋

11 replies13 likes

Shivam Gupta

Business Finance And... • 23d

Xai buy his own Company X(twitter) in 33 billion. In 2022 World Richest man Elon Musk buy twitter in 44 billion. After buying x (twitter) Elon Musk Change name of company and also fired lot of employees.after 2 years x ( twitter) valuation down and n

6 replies17 likes

ShivaG Patel

Dream 2047 students ... • 1m

let's short debate guys, why koo shutdown! 1)is really Indian not want indian version of twitter ? 2) what you think reason behind shutdown koo ? (normal query) about startup failure?