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“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

Mayank Bidawatka's🧵 How I Raised $4M in a Tough Market - Fundraising Playbook 1. Angel Strategy • Focus on people who know you and believe in your vision • Keep individual amounts low but target 10-15 angels • Choose angels who can add strategic

If you're planning to invest in influencers to promote your brand, keep these things in mind: - Is the influencer aligned with your industry? Let’s take Medial as an example. They ran influencer campaigns by collaborating with creators like Think

The House Always Wins: Inside the Addictive Design of Mobile Pool Games In the dimly lit world of mobile gaming, few titles have mastered the art of player retention quite like 8 Ball Pool. With hundreds of millions of downloads worldwide, this seem

Forget VC Funding: Best Alternatives of VC funding For decades, raising round after round, burning cash and the founders are left with one digit equity. VCs own the equity. Founders are like puppets. They want 10x returns in 5-7 years whether you

Exploring the Easiest and Least Risky Funding Method for Startups When you're launching a startup, finding the right funding can be a daunting task. With so many options available, it’s crucial to choose a method that aligns with your business's nee

Long time no see, medialers :). The past 3 weeks have been pretty hectic for me due to Valentine’s Day campaigns, but I'll be active again starting today. Imagine giving a shop owner two options: - A guaranteed 50 customers, or - 5000 visitors to

Since the last few months, i have been helping many founder's in their -0 to 1 journey of building consumer tech products, I am sharing this quick guide, hoping it’ll accelerate your -0 to 1 journey while building a world-class consumer-tech produc

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo

Top news of the day: 1. Amazon announced the opening of the AWS Asia Pacific (Taipei) Region and plans to invest over $5 billion in Taiwan 2. Digital lending platform Fibe, backed by TPG and TR Capital, is poised to receive new funding from a globa