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ONE INTERESTING OBSERVATION SERIES DAY #2 With the surge in digital payments, UPI has become the most popular payment method in India. However, it's also the most targeted by fraudsters. In 2022, UPI accounted for a staggering 55% of all fraud case

“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

Mayank Bidawatka's🧵 How I Raised $4M in a Tough Market - Fundraising Playbook 1. Angel Strategy • Focus on people who know you and believe in your vision • Keep individual amounts low but target 10-15 angels • Choose angels who can add strategic

Hey folks, how's it going? Remember when the Stanley Cups created a sensation? It was crazy, right? India might have missed out on the buzz, but the US was going nuts over it. Cups sold like hotcakes. Want to know how? Let's dive in! Stanley was a

If you're planning to invest in influencers to promote your brand, keep these things in mind: - Is the influencer aligned with your industry? Let’s take Medial as an example. They ran influencer campaigns by collaborating with creators like Think

Forget VC Funding: Best Alternatives of VC funding For decades, raising round after round, burning cash and the founders are left with one digit equity. VCs own the equity. Founders are like puppets. They want 10x returns in 5-7 years whether you

Exploring the Easiest and Least Risky Funding Method for Startups When you're launching a startup, finding the right funding can be a daunting task. With so many options available, it’s crucial to choose a method that aligns with your business's nee

The House Always Wins: Inside the Addictive Design of Mobile Pool Games In the dimly lit world of mobile gaming, few titles have mastered the art of player retention quite like 8 Ball Pool. With hundreds of millions of downloads worldwide, this seem

🚨Are you doing the Sip the right way? Have you engaged yourself with multiple funds and doubt whether is it the perfect allocation? The most important part is to understand portfolio allocation and there multiple theories for it but those are accor

Long time no see, medialers :). The past 3 weeks have been pretty hectic for me due to Valentine’s Day campaigns, but I'll be active again starting today. Imagine giving a shop owner two options: - A guaranteed 50 customers, or - 5000 visitors to