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Jaswanth Jegan

Stealth • 6m

Why is Innovation and Adaptability important ? Billions To Bankruptcy #5 In 1888 Kodak released the first simple camera for the general public with the slogan "You press the button, we do the rest’.The Kodak Roll flim Camera's user-friendly operation played a crucial role in making photography a popular and widespread hobby. Throughout the 20th century Kodak's market dominance on film sales and processing took it to near monopoly they expanded into medical imaging, digital imaging.The first digital camera was invented by Steven Sasson at Kodak in 1975 but kodak didn’t release it because of concerns about disrupting their existing business model. By the late 1990 digital cameras started to replace film cameras Competitors like Sony, Canon, and Nikon quickly moved into the digital space, leaving Kodak behind.Kodak sales started to plunge.In 2012 Kodak Filed for bankruptcy this shows about the importance of innovation&adaptability is crucial in maintaining business success.

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