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Why is Innovation and Adaptability important ? Billions To Bankruptcy #5 In 1888 Kodak released the first simple camera for the general public with the slogan "You press the button, we do the restā€™.The Kodak Roll flim Camera's user-friendly operati

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LIKHITH

StealthĀ ā€¢Ā 6m

Kodak should have went with the new age innovations

1 replies1 like
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In 1975, a Kodak engineer built the worldā€™s first digital camera. It could have changed photography forever. But Kodak dismissed it, saying: ā€œThatā€™s niceā€”donā€™t tell anyone.ā€ What happened next became one of the biggest business mistakes in history

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What does today's new age consumers want?

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Kodak: Missed the Picture! ā€œWe developed the worldā€™s first consumer digital camera but we could not get approval to launch or sell it because of fear of the effects on the film market.ā€ - Don Strickland Former vice-president of Kodak Kodak, a techno

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