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Shiv Bharankar
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Medial • 17h

Kodak: A Giant that Missed the Digital Revolution Kodak, a pioneer in the photography industry, dominated the market with 90% market share in the 1990s. But by 2012, it filed for bankruptcy. What went wrong? The Missed Digital Wave: In 1975, Kodak invented the first digital camera, but fearing it would replace its lucrative film business, it hesitated to embrace digital. While competitors like Canon and Sony quickly pivoted, Kodak stuck to its traditional film products. Failure to Adapt: Despite owning over 1,100 digital imaging patents, Kodak's reluctance to innovate and diversify led to its downfall. Kodak once had a $28 billion market value, but by 2012, it was worth just a fraction of that. The Unreal Irony: Kodak's Kodak Moment slogan was meant to capture memories, but it couldn't capture the digital age. It failed to see that innovation doesn't just mean improving your current product, it means evolving with the times. Lesson📝: Adaptation is key to survival.

0 replies4 likes

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