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Kakkireni Hemanth

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Kodak: Missed the Picture! “We developed the world’s first consumer digital camera but we could not get approval to launch or sell it because of fear of the effects on the film market.” - Don Strickland Former vice-president of Kodak Kodak, a technology company that dominated the photographic film market during most of the 20th century. The company blew its chance to lead the digital photography revolution as they were in denial for too long. Steve Sasson, the Kodak engineer, actually invented the first digital camera back in 1975. “We developed the world’s first consumer digital camera but we could not get approval to launch or sell it because of fear of the effects on the film market.” -president of Kodak Don Strickland The management was so focused on the film success that they missed the digital revolution after starting it. Kodak filed for bankruptcy in 2012.

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