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Wild Kira

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Why Kodak Failed? Kodak’s Missed Opportunities: They were scared that pushing digital too soon would hurt their booming film business. Failure to Monetize Digital: When Kodak eventually jumped into the digital camera market, they focused too much on selling the cameras themselves, rather than exploring the new revenue streams that were emerging. Slow Pivot to Services: They could have leaned into their expertise in imaging and become leaders in digital photo sharing, storage, or printing services. But they moved too slowly. Missed the Smartphone Revolution: They didn’t see that the future wasn’t just in standalone cameras, but in the convenience of having one built into a device everyone was already carrying around. Failure to Create a New Brand Identity: They never fully transformed their brand to match the new digital landscape, which hurt their ability to stay top of mind for consumers. Comment down- What you learn from there mistakes

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