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While some might credit this growth to Apple's innovative features, aggressive marketing, brand positioning, etc. However, it's the following statistic that tells us the entire story behind this growth: 70% of iPhone purchases in India are on EMIs.

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

The Snapdeal Saga Snapdeal - a company that went from being the country’s most promising unicorn to nearly shutting down. Kunal Bahl ( yes the Latest Shark ) and Rohit Bansal, two college friends who took on Flipkart and Amazon in a battle Snapde

𝗦𝗻𝗮𝗽𝗱𝗲𝗮𝗹: 𝗭𝗲𝗿𝗼 𝗼𝗿 𝗛𝗲𝗿𝗼? 📉 📈 Many of you might not have used Snapdeal but surely heard about it. Founded in 2007 as a discount coupon venture, Snapdeal became one of the top three e-commerce com

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

Have you ate something ? Are you still hungry ? Chicken 🐥. What brand comes first when you heard chicken That is brand positioning ! Let's get your knowledge to be boosted Check my podcast for entrepreneurship knowledge in tamil

Starting today, I’m committing to a public challenge. 100 Days. 100 Brands. 100 Strategies. Every single day, I’ll break down one brand-related strategy — no fluff, no theory-heavy jargon, only practical, executable insights. What this series will

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi