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Udyamee

Stealth • 5m

𝗦𝗻𝗮𝗽𝗱𝗲𝗮𝗹: 𝗭𝗲𝗿𝗼 𝗼𝗿 𝗛𝗲𝗿𝗼? 📉 📈 Many of you might not have used Snapdeal but surely heard about it. Founded in 2007 as a discount coupon venture, Snapdeal became one of the top three e-commerce companies in India. At its peak in 2016, it was valued at $6.5 billion with $1 billion in funding. Known as the "pivot king" due to frequent strategic changes, Snapdeal nearly closed but managed to survive. Here's what went wrong: • Blind Acquisitions: Acquired 14 companies, including FreeCharge at $400 million, later sold at a 90% loss. • Unsustainable Economics • Lack of Focus: Frequent pivots diluted efforts. • Marketing Missteps: The "Aamir Khan Controversy" Turnaround: Snapdeal 2.0 (2017) Termed as final pivot involved a blue ocean strategy, focusing on a value-driven marketplace for budget-conscious consumers in tier 2 cities and beyond. This led to: Improved Margins, Reduced Losses and is about to achieve profitability. 📈

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