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How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

What do you guys think about companies like boat which just import and rebrand Chinese products

Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to bloc

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

Chinese product has saturated. Build in Bharat guys! Also I think boat went for the masses. There should be a brand priced between 7000-12000 (semi premium). It will do really well. The gap is clear.

CONTROVERSIAL!! Is this for real or one of April fool joke by boat.

Our biggest problem is that we dream big, think big but act with a very trivial mindset. The most trivial mentality is that "I should do everything myself so that I don't have to give anything to anyone". This mentality of doing "everything" by onese

BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO).  In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al

Why does Aman Gupta dislike startups whose USP is price while having the same USP for boAt?

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