Back

LIKHITH

On ne sait Jamais ! • 10m

Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to block ad slots on Gaana during peak listening hours on World Music Day, allowing free subscribers to listen to ad-free music. According to Digitas, the campaign engaged over 2 million listeners who listened over 22 million songs uninterrupted. A teaser was released on several social media sites to promote the campaign. What do you guys think ? Do let me know and also consider a like and a follow :)

23 replies19 likes
2
Replies (23)

More like this

Recommendations from Medial

Image Description
Image Description

Rishi Chavan

Ignoramus • 3m

Just got an ad on Spotify saying enjoy the next 30 mins of uninterrupted music and then I get an ad right after the first song. Can't feel more scammed right now🙃

9 replies10 likes
Anonymous

🚀 Boat humourous ad Campaign for replying to haters trending 🔥 Aman Gupta 💯 nailed it What's your take on this type of ads

0 replies3 likes

Prabhuchandan Parida

Connectivity and Com... • 10m

[This post has been deleted by the creator]

0 replies1 like
Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 2m

𝗜𝘀 𝗯𝗼𝗔𝘁 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗰𝗵𝗶𝗻𝗮 ? Is boAt a Chinese company? but this ad has beautifully presented the boAt progress and narrative about being a Chinese company. ----- We were making nothing in india. (Aman Gupta) Now boAt scaled their m

See More
9 replies13 likes
3
Anonymous
Image Description
Image Description

🗣 Musk will donate $45 million per month to Trump's election campaign. 💸🎖️

2 replies6 likes
Image Description
Image Description

PRATHAM

 • 

Medial • 7m

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

See More
3 replies5 likes

Havish Gupta

Figuring Out • 27d

This was the ad OpenAI spent $14 million on to air during the Super Bowl

0 replies3 likes
Image Description
Image Description

LesGo

Dine. Delight. Repea... • 3m

How much time did you spend listening to music this year? (Okay, fine, mine was 120,326 minutes, now it’s your turn! It can’t be worse than mine...😭) #SpotifyWrapped

20 replies16 likes
3

Havish Gupta

Figuring Out • 1m

Doritos' Genius Super Bowl Strategy So A 30-second Super Bowl ad generally costs around $8 million. On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad. However Doritos plays this g

See More
0 replies16 likes
4
Image Description
Image Description

PRATHAM

 • 

Medial • 9m

Do You have any Premium Music Account like Spotify ? If yes then here's a platform to save your money! Black hole music - a open source platform with all features to have good music listening experience. As it is open source it currently doesn't

See More
29 replies7 likes
1

Download the medial app to read full posts, comements and news.