"You never know"ย โขย 1y
Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to block ad slots on Gaana during peak listening hours on World Music Day, allowing free subscribers to listen to ad-free music. According to Digitas, the campaign engaged over 2 million listeners who listened over 22 million songs uninterrupted. A teaser was released on several social media sites to promote the campaign. What do you guys think ? Do let me know and also consider a like and a follow :)
Chartered Accountantย โขย 11m
Remember Gaana Music app It has been acquired by the parent company of the Radio Mirchi ie. ENIL for only โน25 lacs. This came into limelight after ENILโs filing with NSE. Gaana raised a total of $200 million was once valued at $580 million.
Content creatorย โขย 11m
>Gaana App has been acquired by Radio Mirchi for Rs 25 lakhs. >Gaana App is an on-demand music streaming platform that was once a $500 million startup. >After failed merger and acquisition talks with Wynk Airtel, the app was acquired by Radio Mirch
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Medialย โขย 2m
Yamaha Launches $50 Million Fund to Support Music-Tech Startups Yamaha Corporation has announced a $50 million fund aimed at supporting music-tech startups. The goal is to help companies that are innovating in the music industry, including new tech
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Set2Scoreย โขย 6m
๐๐ ๐ฏ๐ผ๐๐ ๐บ๐ฎ๐ฑ๐ฒ ๐ถ๐ป ๐ฐ๐ต๐ถ๐ป๐ฎ ? Is boAt a Chinese company? but this ad has beautifully presented the boAt progress and narrative about being a Chinese company. ----- We were making nothing in india. (Aman Gupta) Now boAt scaled their m
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