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LIKHITH

ON NE SAIT JAMAIS • 11m

Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to block ad slots on Gaana during peak listening hours on World Music Day, allowing free subscribers to listen to ad-free music. According to Digitas, the campaign engaged over 2 million listeners who listened over 22 million songs uninterrupted. A teaser was released on several social media sites to promote the campaign. What do you guys think ? Do let me know and also consider a like and a follow :)

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