"You never know" • 1y
Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to block ad slots on Gaana during peak listening hours on World Music Day, allowing free subscribers to listen to ad-free music. According to Digitas, the campaign engaged over 2 million listeners who listened over 22 million songs uninterrupted. A teaser was released on several social media sites to promote the campaign. What do you guys think ? Do let me know and also consider a like and a follow :)
Content creator • 11m
>Gaana App has been acquired by Radio Mirchi for Rs 25 lakhs. >Gaana App is an on-demand music streaming platform that was once a $500 million startup. >After failed merger and acquisition talks with Wynk Airtel, the app was acquired by Radio Mirch
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