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vishakha Jangir

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Set2Score • 7m

𝗜𝘀 𝗯𝗼𝗔𝘁 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗰𝗵𝗶𝗻𝗮 ? Is boAt a Chinese company? but this ad has beautifully presented the boAt progress and narrative about being a Chinese company. ----- We were making nothing in india. (Aman Gupta) Now boAt scaled their manufacturing from 0% to 75% in india and to present that boAt released a humorous campaign on Republic Day 2025 to address claims about its products being made in China. The video highlights boAt’s manufacturing achievements, including over 60 million "Made in India" products and the employment of 15,000 Indians. boAt partners with Dixon Technologies, enabling over 75% of production in India. The campaign emphasizes boAt’s Indian identity and global aspirations. This whole scenario shows that we may not be performing well at present, and that's okay. However, we should take feedback and customers' perspectives seriously and come back stronger. Otherwise, your growth, opportunities, and everything else will stagnate, and one day, you and your company might come to a halt. Let me know your views about this interesting campaign:) Attaching the video link which is shared by Aman Gupta.

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