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vishakha Jangir
•

Set2Score • 1m

𝗜𝘀 𝗯𝗼𝗔𝘁 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗰𝗵𝗶𝗻𝗮 ? Is boAt a Chinese company? but this ad has beautifully presented the boAt progress and narrative about being a Chinese company. ----- We were making nothing in india. (Aman Gupta) Now boAt scaled their manufacturing from 0% to 75% in india and to present that boAt released a humorous campaign on Republic Day 2025 to address claims about its products being made in China. The video highlights boAt’s manufacturing achievements, including over 60 million "Made in India" products and the employment of 15,000 Indians. boAt partners with Dixon Technologies, enabling over 75% of production in India. The campaign emphasizes boAt’s Indian identity and global aspirations. This whole scenario shows that we may not be performing well at present, and that's okay. However, we should take feedback and customers' perspectives seriously and come back stronger. Otherwise, your growth, opportunities, and everything else will stagnate, and one day, you and your company might come to a halt. Let me know your views about this interesting campaign:) Attaching the video link which is shared by Aman Gupta.

https://www.linkedin.com/posts/aman-gupta-7217a515_phir-bhi-dil-hai-hindustani-we-were-activity-7289176473637183489-H4k-?utm_source=share&utm_medium=member_android

6 replies13 likes

Replies (6)

Gokul sai ATTULURI
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Audisankara College of Engineering and Technology • 1m

99% of indian companies are dependent on china. Every billion dollar company gives 30% to china for manufacturing and 40% to usa for investing and 20% for use or Singapore as taxes and remaining is what we get THIS IS HOW WE ARE MAKING BILLION DOLLAR COMPANY IN INDIA.

1 replies

Anonymous 1

Stealth • 1m

Genius stunt

0 replies1 like

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Anonymous

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🚀 Boat humourous ad Campaign for replying to haters trending 🔥 Aman Gupta 💯 nailed it What's your take on this type of ads

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Shuvodip Ray
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Global Sharks meet at UN and to represent India only Aman Gupta (Boat) is there. As shown in Shark Tank US Season 15 Episode 21. I wonder why only Aman and not other Sharks at the event..

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HeLow

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Why does Aman Gupta dislike startups whose USP is price while having the same USP for boAt?

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Mahendra Lochhab

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BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO). In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al

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Jaswanth Jegan

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Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an

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Anonymous

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Boat labels its shitty chinese products and sells them here. And they seem to have gotten good enough money that they were portraying their garbage as better than Apple! Boat is nothing but micromax of present day.

4 replies13 likes

Sita Rama Raju

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What do you guys think about companies like boat which just import and rebrand Chinese products

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Siddhi Sharma

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Any suggestions for inviting famous personalities of india who are very famous among genz who are related to marketing , business etc. Like aman gupta ashneer etc.

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From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

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Jeet Sarkar

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Shark Tank India judge Aman Gupta, while talking about funding winter at ET Now Global Business Summit, said two years back, he didn't have much money to invest in the company. "So my wife used to earn and I used to burn her money," Gupta said. "

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