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Set2Score • 6m
𝗜𝘀 𝗯𝗼𝗔𝘁 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗰𝗵𝗶𝗻𝗮 ? Is boAt a Chinese company? but this ad has beautifully presented the boAt progress and narrative about being a Chinese company. ----- We were making nothing in india. (Aman Gupta) Now boAt scaled their manufacturing from 0% to 75% in india and to present that boAt released a humorous campaign on Republic Day 2025 to address claims about its products being made in China. The video highlights boAt’s manufacturing achievements, including over 60 million "Made in India" products and the employment of 15,000 Indians. boAt partners with Dixon Technologies, enabling over 75% of production in India. The campaign emphasizes boAt’s Indian identity and global aspirations. This whole scenario shows that we may not be performing well at present, and that's okay. However, we should take feedback and customers' perspectives seriously and come back stronger. Otherwise, your growth, opportunities, and everything else will stagnate, and one day, you and your company might come to a halt. Let me know your views about this interesting campaign:) Attaching the video link which is shared by Aman Gupta.
Content creator • 6m
BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO). In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al
See MoreFounder-Hexpertify.c... • 1y
Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an
See MoreBusiness owner | Bus... • 2d
Are you going to Odoo Business community event in Gandhinagar, Gujrat Aman Gupta (Boat), Parul Gulati (Nish hair), Sharan (finance with Sharan)are some known speakers coming to the event let's connect if you are. And if anyone been to the same in
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