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Marketing Stories Sony marketing stunt! Their waterproof Walkman came in water bottles, a clear sign to its durability. Vending machines at gyms and pools became music stations, stocked with these "bottled tunes." It wasn't just quirky packaging; it

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

will Loyalty really pays ?? is it work to work years for a single company??

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign

Are you tired of complicated loyalty programs? That’s why we created LesGo - an app that makes customer loyalty easy for businesses and customers alike! Why LesGo: Small businesses shouldn’t miss out on loyalty tech, and customers shouldn’t juggle

App experience is really smooth for me and definitely I love this community. 💯

how important are campaign metrics for you when running mobile advertising? Do you really need them and why? let me know your thoughts.

How about offering cashback coupons when customers return paper bags for reuse? Great way to reduce waste and build customer loyalty. Apps like zepto, Swiggy Instamart, blinkit