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"Beautiful flowers don't water themselves with alcohol," France, 1950. French poster dedicated to the fight against female alcoholism.

Rapido winning against Ola and Uber in India ? here is a case study by backstage with millionaires.

Viral Marketing Strategy —} ★ Controversial Marketing Strategy — Controversial Marketing Strategy is most unique and high success rate strategy and company are using this strategy to offend or suprise their customers with some marketing stunt. H

In 2017, Uber was one of the world's most hated companies. They lost 200,000 users in a week & were being destroyed by scandals. Everyone thought they would die. Until they hired one man who would transform Uber into a $150 billion empire... Here

What If Indian Political Parties Had Start-Ups? 👉 Mission Statements: Promises even they can’t keep. 👉 Founders’ Disputes: More drama than a soap opera. 👉 Fundraising: Crowdsourcing votes and donations. 👉 Marketing Campaigns: Slogans louder t

Why do Indian founders glorify hustle over strategy? Everywhere you look—founder interviews, podcasts, startup reels—it’s all about grind, sacrifice, late nights, no weekends. Hustle is the badge of honor. The more tired you are, the more “entrepren

Market strategy for BOM BOM If we look at our competitors, they are either burger outlets or street hawkers. It is nearly impossible to market ourselves against other burger outlets, so why not focus on street hawkers instead? We just need to repl

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

Attention Founders: Avoid Register Karo for Your Company Registration Needs I strongly advise against using Register Karo for company registration due to their unprofessional and unethical practices. Here’s my experience: 1. Misleading Sales Ta

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric