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LIKHITH

Stealth • 5m

Welcome to OUT OF THE BOX MARKETING! EP=14 (Heetch) Heetch, like Ola, is a raid booking platform in France with only one competitor, UBER. However, because they were new and had little money to spend on marketing, they devised a great strategy. But before we read about their brilliant strategy, have a peek at the flashback:Drivers in France were protesting against Uber due to discrimination, fines, and other issues... So based on this hatrade wave, heetch came up with an amazing strategy. ●They collaborated with all the restaurants which use Uber eats (another uber service) ●They offered them free parcel boxes with wonderful slogans in favor of Heetch and against Uber (keeping in mind the current allegations of drivers against Uber). This proved to be a boon for heetch and they went viral on social media with a great patriotic and humble brand image Like Karo ,Comment Karo & Follow Karo for more such Info's ;)

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