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"Beautiful flowers don't water themselves with alcohol," France, 1950. French poster dedicated to the fight against female alcoholism.

Rapido winning against Ola and Uber in India ? here is a case study by backstage with millionaires.

Viral Marketing Strategy —} ★ Controversial Marketing Strategy — Controversial Marketing Strategy is most unique and high success rate strategy and company are using this strategy to offend or suprise their customers with some marketing stunt. H

In 2017, Uber was one of the world's most hated companies. They lost 200,000 users in a week & were being destroyed by scandals. Everyone thought they would die. Until they hired one man who would transform Uber into a $150 billion empire... Here

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

Hey everyone! Today we're diving into why Uber couldn't replicate its global success in the Indian market, and why Ola came out on top. Let's find out what went wrong for Uber and what Ola did right! Day 5 of knowing about companies that failed to ac

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

Attention Founders: Avoid Register Karo for Your Company Registration Needs I strongly advise against using Register Karo for company registration due to their unprofessional and unethical practices. Here’s my experience: 1. Misleading Sales Ta

Viral Marketing strategy - 5 So guy's we all know that Lay's is the biggest chips brand in the world with the valuation of $238 billion dollars with the help of their brilliant marketing strategy. In 2014 , Lay's was competing with so many bran

Spotify coming up with education content. They started the trail in UK. What should be the strategy behind the new move, music platform to educational content. Is it a start of building new ecosystem ?