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Rapido winning against Ola and Uber in India ? here is a case study by backstage with millionaires.

Would Women Pay Little Extra Or Same Price As Ola/Uber If They Had A Option Of Female Drivers And With 100% responsibility of safety?

Would Women Pay Little Extra Or Same Price As Ola/Uber If They Had A Option Of Female Drivers And With 100% responsibility of safety?

Just watched "The Uber Killer: The Rise of Meituan" and my mind is blown 🤯 Meituan didn’t just beat Uber in China ,🌝 they outsmarted them. From group-buying to becoming China’s ultimate service super-app, they mastered what many global giants coul

Viral Marketing Strategy —} ★ Controversial Marketing Strategy — Controversial Marketing Strategy is most unique and high success rate strategy and company are using this strategy to offend or suprise their customers with some marketing stunt. H

In 2017, Uber was one of the world's most hated companies. They lost 200,000 users in a week & were being destroyed by scandals. Everyone thought they would die. Until they hired one man who would transform Uber into a $150 billion empire... Here

Why do Indian founders glorify hustle over strategy? Everywhere you look—founder interviews, podcasts, startup reels—it’s all about grind, sacrifice, late nights, no weekends. Hustle is the badge of honor. The more tired you are, the more “entrepren

Market strategy for BOM BOM If we look at our competitors, they are either burger outlets or street hawkers. It is nearly impossible to market ourselves against other burger outlets, so why not focus on street hawkers instead? We just need to repl

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai